While video podcast consumption is now included for the first time in Edison’s Infinite Dial study, the company stated that weekly listening would have increased regardless of that change.
Putting out a consistent product on a daily, or at least weekly, basis is hard. It’s not digging ditches, but it’s also not what many celebrities expected when they cracked a mic for the first time to record their inaugural podcast episode.
"College Football Live might not have the profile of College GameDay, NFL Live or NBA Today, but it is among ESPN’s best-produced and best-directed programs."