Alongside concerns about the content and brand safety advertising in news, marketers are now more likely to favor platforms like Google and Meta for scalable targeted ads.
“We are excited to bring a more robust and flexible morning show to the state, and to reposition our best shows to serve our uniquely Wisconsin audience."
Douthat’s opinion-writing background, which I once viewed as a liability, actually helped him here. He thinks about big questions for a living. Therefore, he knew where to push Trump beyond the usual talking points.
"I get to talk about sports on a daily basis. I haven't lost the fandom for these teams. This is what I want to do, be as successful as possible. And do it for as long as I possibly can."