Both can get more attention in the marketplace by doing things differently, generate positive energy, and most importantly, generate legitimate content people might actually want to see and hear.
"The Football Tax feels like an investment. Every year, football asks fans for a little more, and every year, fans grumble. Every year, we pay it anyway."
The story isn't simply a mother murdering her three children. That's not really compelling talk radio. The story has evolved into a national debate over mental health, criminal responsibility, pharmaceuticals, parenting, and the justice system.