Talk radio and other traditional media are constantly exploited by slick professional manipulators of public opinion who operate at every level of political influence from the White House Press Secretary down to your local school district’s media department.
“Consolidating our owned and operated podcasts under the Audacy umbrella enables us to deliver a single value proposition to the advertising community..."
You’re basically asking if an electrician can become a plumber. There might be some institutional knowledge that translates, but for the most part it’s an entirely new job with an entirely new skill set required to succeed.