The undeniable fact is personal endorsements work and they’re a great profit tool. Major market stations charge advertisers between 30 and 40+ percent premium rates for endorsements.
"The Athletic has to own this. They have to own that one of their highest-paid employees seems like, sounds like, feels like, was banging an NFL head coach who's married."
The timeline of Maria Bartiromo's last appearances on the network coincides with the announcement that current White House Press Secretary Karoline Leavitt would resign from the post.