The group's talk radio station -- myTalk 107.1 -- showcased a billboard that read "Beat Taylor's Boyfriend" ahead of the matchup between the Chiefs and Vikings.
“There’s a constant pursuit to really find out the DNA of each player that plays in that market because that has more of a ripple effect to the headlines and identity of the franchise.”
"This addition, along with local sports coverage, play-by-play and the Michigan Sports Network, will continue our position as the broadcast sports leader in West Michigan."