"The NBA enjoyed tremendous digital success too with its app and social media platforms amassing a total of 2.6 billion views, 46% higher than last year’s total."
The Volume, founded by FOX Sports Radio host Colin Cowherd, is adding audiovisual content from FantasyPros to its growing, eclectic repertoire of sports media offerings.
"With the merger, Skydance now will have access touchpoints in nearly every major pro and college sports entity in the U.S., with the notable exception of the NBA."
"It didn't mix well with the other hosts. It didn't mix well with the audience. It didn't set the tone that [Dave] Portnoy wants to set with his shows. Bringing that tone to the pregame show is not at all interesting for those watching."