"I was kind of comfortable with who we had put out there, but when a guy like Mel calls you with an idea like that and wants to share the ball, it’s kind of a rare trait in our business."
"The opportunity to align Hoist The Colours with the official flagship station of the Pirates is one that will only enhance our brand and recognition moving forward."
“It comes with statistics. You place a radio ad, and the station can’t tell you how many people heard it, how many people liked the ad or liked the program.”