"The year I left coaching at Providence, they decided to put Providence women’s college basketball on radio. That was literally my first foray into this business."
"Our strategy on sports may be slightly different, we don’t have a sports network, per se, so we need to be disciplined and very choiceful about the things that we agree to do and want to do. But once we do, once that becomes part of our portfolio, we go all in.”
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."