"What we’re bringing to the market is a new model that the leagues and the teams can get behind because they understand it’s about balancing both the revenue that they bring in as well as reach."
"To celebrate the release of the new shoes, which are called the Double Bang, Curry gave Breen the shoes he was wearing on that night in 2016 when the Warriors defeated the Oklahoma City Thunder."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."