"About, maybe, 10 shows into it, Kevin Kay -- the former President of Spike -- comes to me and says 'Listen, from now on, you can't talk about the UFC'."
The conference will earn more than $8 billion over a seven-year deal with CBS, Fox, and NBC. It will generate $1.1 billion per year. Its previous deal with Fox and ESPN garnered the conference $440 million annually.
"You'll get plenty of more opening days. Let Howie and Keith Raad finish it the right way with 40,000 people, with optimism, hope, and then Howie can drop the mic and say I'm out."