"It was a hard decision, but one of those where I just looked and said 'when am I going to have an opportunity to maybe go and get in on the ground floor of something, go and actually build and create something?'"
"This study tracks the entire engagement funnel: discovery, loyalty, and the point where a follower becomes a Superfan, so producers can stop guessing."
"I do hope we can do multiple days, and this becomes a job, like not just an endeavor, not just a hobby. Not just something we're doing because we don't have another thing, but something we're doing because it's great, and we want to be a part of it."