BSM Staff

“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

"Stunts don’t need to be death-defying — they can take place in the studio or at a client location instead of on a river full of killers."

"Country music, Marjorie Taylor Greene, deer hunting, King James Bibles, and four-by-four pickup trucks. That's my avatar."

This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”