BSM Staff

10511 POSTS

Fox Sports Aggressively Pursuing Thursday Night Football

Fox Sports has emerged as the top rival to CBS in the bidding for the broadcast rights to National Football League games on Thursday...

ESPN Plans Megacast For Tonight’s CFB Title Game

When ESPN uses its resources and scale to enhance the viewing experience for a major sporting event—as the company has done for the past...

ESPN Owes Upwards of 20 Million For Ratings Shortfalls

Despite the efforts of the College Football Playoff committee and some media outlets downplaying the financial hit ESPN took by being forced to televise...

ESPN Radio To Offer New Weekend Programming

When the football season ends, stations usually add extra weekend programming to make up for the loss of NFL and College Football play by...

ESPN Films Announces New 30 For 30 Projects

ESPN Films today announced several new 30 for 30 projects including documentaries on the ’85 Chicago Bears and the Duke lacrosse scandal, and the...

Breaking

How Mark Davis Turned the RNC Into Content Goldmine for AM 660 The Answer

"The most important thing it needed to do was not be boring. And it succeeded in spades."

How Program Director Ashley Layfield Manages Multiple Markets for iHeartMedia

Program Director Ashley Layfield manages two of the most competitive...

How ESPN Can Turn Skip Bayless’ First Take Return Into Something Bigger

"This isn’t about recreating 2012. That version of First Take already happened. It’s about recognizing what can still work in 2026."

Hot Take Flood Zone: Radio Show Content Strategy Guide

"At the exact moment personality and content are becoming more important, some shows are reducing them to a very predictable formula."