David Hill

104 POSTS
David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David's career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.

An Aircheck Won’t Get You a Radio Job, But This Will

"Somewhere between the cassette era and he Dropbox link, we convinced ourselves that technology would make talent discovery easier."

92.9 The Wave and 97.3 The Eagle Promote Barry McKay and Jerry Hoyt

Max Media of Coastal Virginia makes two big programming moves. Barry McKay and Jerry Hoyt each earn well-deserved promotions. What We Know: McKay moves from...

Bill Macky Joins Quartz Hill Music Group as SVP of Promotion and Marketing

'This hire signals that Quartz Hill Music Group is getting serious about Country radio."

WKRP Officially Welcomed on Cincinnati Radio

"The presentation will be a tribute to the TV show — not a parody of a 40-year-old TV show that aired for only four years."

Pebbles Leaves HOT 96.9 Boston Morning Show to Grow Positively Pebbles Brand

"This next chapter allows me to put even more energy into Positively Pebbles."

Breaking

iHeart Media Reshuffles Hot 99.5 and Z104.3 Lineups After Fred Show Launch

"iHeart is clearly investing in Gomez, moving him into a higher-profile slot — a vote of confidence in his growing company role."

Provident Entertainment Promotes Josie Hardin and Reagan Hughes to Director Roles

"A unique combination of strategic thinking, marketing expertise, and genuine passion for both our artists and industry."

‘Move the Sticks’ Podcast Officially Comes to an End

"It's been a fantastic run for the MTS podcast. Partnering with a respected colleague and friend on 1K+ episodes has been a career milestone."

Five ESPN Studio Programs Earn Best May Viewership Ever

"PTI led all studio shows with 703K viewers, its best May since 2019."