David Hill

411 POSTS
David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David's career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.

20 Brands In 20 Days: Marci Braun, US 99 Chicago

"The hang time you get with artists is definitely part of the secret sauce because you feel invested,"

Streaming Services Develop Distinct Lanes Like Radio

"When everybody has the music, the music itself no longer separates one service from another. This is starting to make streaming look a lot like radio."

James Johnson Promoted to Weeknight Host at 93.7 KCLB

"Now I get to be part of the soundtrack for the place that raised me."

Ellen K Signs Multi-Year Extension with iHeartMedia

"I love EVERYTHING about morning radio—from the listeners to our KOST team to the advertising partners."

TelevisaUnivision Flips LA Spanish Oldies to Latino Mix Format

"Latino Mix focuses on current global rhythmic pop hits."

Breaking

Why Netflix’ Sports Podcast Strategy Will Face It’s Toughest Test This NFL Season

"Netflix has spent eight months building the sports podcast portfolio. Now the NFL season will determine whether it has built a destination for sports podcasts — or simply just another collection of shows you have to pay for."

How Rob Stone Powers Big Noon Kickoff on Fox Sports

"We used to be a toddler, but the last couple of years we’ve outgrown our clothes a bit. That’s a compliment to what we’ve done. We’ve grown and matured quite a bit."

Radio Dashboard Strategy: Metadata Beats Audio Quality

"This is the new tower. It is not transmitting your signal; it is displaying it."

Holly Hutton’s Scattered Brain Is Her Secret Weapon

"I am as a human that there's no filter between my brain and my mouth."