David Hill

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David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David's career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.

Universal Music Group Paywalls India New Releases Exclusively

"The paywall mechanism redirects casual listeners toward paid subscriptions"

MeTV FM Returns to Coachella Valley Radio Dial

"The station's "Mid-Century Memorable" concept sprinkles classic songs throughout daily rotation."

Premium Users Access Spotify Running Mode in Seven Markets

"Workout playlists have become the platform's most popular Prompted Playlists use case to date."

Emily Boldon Exits Star 94 Atlanta Brand Manager Role

"This decision reflects broader industry consolidation trends."

Kelly Sutton Launches Weekday Morning Show on WSM Radio

"Truly honored to be entrusted with carrying on the incredible legacy of WSM Radio."

Breaking

Guaranty Media Names Kelli Frieler Chief Strategy Officer

"Thank you, Flynn, for the trust. Y'all are stuck with me now."

Lainie Fertick Promoted to New Chief Insights Officer, iHeartMedia

"Same great gig, new title: Chief Insights Officer at iHeartMedia!"

Barrett Media’s Top 20 Advertising Executives of 2026

"Voters were asked to answer up to six questions and list which groups and individuals were most important to their business in exact order."

Radio Hall of Fame Class of 2026 Delivers Laughs, Tears and Gratitude in Chicago

“Radio changes lives when people show up, trust their teammates and serve the audience.”