David Hill

411 POSTS
David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David's career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.

Sonja Morrell Named Midday Host At 106.9 The Fox After Mike Arlo’s Passing

"No one can replace Arlo, but Sonja is uniquely qualified to continue the tradition he built."

Approaching The Summit: Mark Adams, Z100/New York

"Music and personalities no longer solely define great radio brands."

Kixie 107 Welcomes Back Beloved Jackson Radio Personality Lady Vee

"Our listeners have missed her incredible energy and vibrant voice. Kixie 107 just wasn't the same without her."

Spotify Playlists, TikTok, and the Rise of Independent Music Curators

"There are people who take pride in discovery and treat their playlists almost like radio stations."

Staci & Hutch Afternoon Show Ending at Minneapolis CHR KS95

"As you can imagine, this was an incredibly difficult decision."

Breaking

The Tennessee Titans Set a Dangerous Precedent Revoking Jared Stillman’s Credential

"Owning a transmitter and signal does not make one more qualified of a broadcaster than the other."

Why Netflix’ Sports Podcast Strategy Will Face It’s Toughest Test This NFL Season

"Netflix has spent eight months building the sports podcast portfolio. Now the NFL season will determine whether it has built a destination for sports podcasts — or simply just another collection of shows you have to pay for."

How Rob Stone Powers Big Noon Kickoff on Fox Sports

"We used to be a toddler, but the last couple of years we’ve outgrown our clothes a bit. That’s a compliment to what we’ve done. We’ve grown and matured quite a bit."

Holly Hutton’s Scattered Brain Is Her Secret Weapon

"I am as a human that there's no filter between my brain and my mouth."