David Hill

271 POSTS
David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David's career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.

AI Music Floods Deezer With 2 Million Tracks Every Month

Deezer CEO Alexis Lanternier "AI-generated music is now far from a marginal phenomenon"

Breaking

Country Radio Contests Became Audio Wallpaper: Here’s How to Fix Them

"Instead of hearing a dry corporate announcement about a thousand bucks, the listener immediately pictures something tangible."

Tim Virgin Rides Without a Map — And That’s Exactly the Point

"I think that's what I love about radio. I can go down the road and not know what's about to happen. It's a freedom."

Michael Wallace Had a Front Row Seat to the Birth of Worldwide News Network

"The whole world is a really big thing to cram into just three minutes at the top of that cast. There's a lot of decision-making that has to happen about what we're covering and how much time we're giving to each story, because you don't have a whole lot of time to do it. But that's kind of the fun part of it."

MLB Now’s Roster Depth Was the Perfect Trade Deadline Call up for Baseball Fans

"MLB Now combines crunch with hunch. The program acknowledges today's emphasis on analytics while still respecting the situational instincts of old-school baseball."