David Hill

406 POSTS
David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director’s chair, David's career spans influential stops at brands such as WIYY 98 Rock, WBAL-AM, and 99X. He has worked across multiple formats and ownership groups, including iHeartMedia and Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he’s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has—by creating connection, not just impressions. He can be reached at David@BarrettMedia.com.

Why Oliver Tree’s Death Matters More to Radio Than You Think

"In moments like this, the people closest to the audience may have the sharpest read. "

Cumulus Media Taps 30-Year Radio Veteran, Jeff McCartney for Salt Lake City Role

"His passion for the product and his competitive mindset makes him a great fit for KBER and KENZ."

Audacy Gives Mikalah Gordon Dual Role Across KLUC and Channel Q

"I helped launch Channel Q back in 2018 as part of the morning show in Los Angeles, so this feels less like a new chapter and more like a homecoming,"

Grand Ole Opry House Hosts Bill Cody Memorial Services Today

" Few venues carry more weight in Country music, and Cody helped shape what that stage represented for generations"

Bill Fox Joins Cumulus Media Toledo as New Operations Manager

"Fox arrives with an extensive resume spanning major markets and multiple formats."

Breaking

Why Broadcast Radio Will Never Get Its Fair Share of Political Advertising Dollars

Political advertising was never built as a meritocracy, and campaigns don't always spend where the numbers point them. They spend where the instinct — and the image — feels safest.

How “Swagu” Marcus Spears Built His Second Career at ESPN

"My wife and my kids will forever be the priority. I’ll literally walk away from anything if I felt it was a detriment to them and my family. I got the greatest job because I don’t get flack from my bosses knowing what’s most important to me."

Why The Tennessee Titans Pulling Jared Stillman’s Credential Needs More Specifics

"Professional franchises don’t have to agree with a media member. They don’t have to like the questions being asked or the opinions being offered. But when a credential is pulled immediately after pointed criticism and no explanation is provided, it creates the appearance that a dissenting voice is being punished for being dissenting."

Why The Conclave Wanted a Final Farewell After 45 Years

"Just come to Minneapolis. Remember the good times and bring in some new ones. That's all I'm asking. Bring along your ideas."