Radio in the Age of TikTok: Why Quick, Clear Openings Win More Listeners in Hot AC
In the battle for attention, brevity is power. Say it quickly, say it clearly, and say it in a way that makes the listener want more.
Hits On The Horizon: Rob Thomas, Foo Fighters And Mau P
Took a couple of listens, but the new Foo Fighters / “Today’s Song” is surely one your ears should get on if they have not been.
Why Countdowns & Specialty Content Still Matter in Hot AC Radio
In a world of on-demand streaming and personalized playlists, it may seem counterintuitive that something as traditional as a countdown still holds water, but it does.
How the Hot AC Radio Format Can Be Promotionally Relevant On a Limited Budget
Being promotionally relevant doesn't always require deep pockets—just creativity, strategy, and a clear understanding of the audience.
Hits On The Horizon: Kelsea Ballerini, Muse And Leon Thomas
Kelsea Ballerini / “Baggage” is worthy of a revisit with nearly 60 million streams if you are not already spinning.