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John Mamola

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John Mamola is Barrett Media's sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi's Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.

What Erin Andrews’ Latest Viral Moment Teaches About Context, Not Complaining

Columns John Mamola John Mamola -
"If we choose to ignore perspective, none of us will ever learn from one another"

How Scott Masteller Is Rewriting the Playbook and Transforming 97.5 The Fanatic

Features John Mamola John Mamola -
"That made it really easy for me to get back into this. Knowing that if I can walk away from this at some point and realize I helped all these talents get to a better place then I’ve done something pretty good"

A Thanksgiving Blessing For Sports Media

Columns John Mamola John Mamola -
"Sports are a healthy, enduring part of American culture, and sports media has plenty to be thankful for"

How ‘The Hardline’ Remains the Gold Standard of DFW Sports Radio on The Ticket

Features John Mamola John Mamola -
"When history is looking back at this era of communication, we may be the last terrestrial radio station that was a behemoth"

NBC Sports Lost the Ball on Michael Jordan’s Inclusion With the Network

Columns John Mamola John Mamola -
"The problem is clear: the plotting, strategy, and execution failed"
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Breaking

20 Brands in 20 Days: Chris Lloyd, WBAB & 106.1 BLI

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"It's hard to fake Long Island. You gotta be it."

Cassette Comeback Defies Digital Music Streaming Dominance

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"In a culture built around infinite, frictionless content, that kind of deliberate attention has become rare enough to feel almost radical."

Why the NBA Should Never Give up Their Spot to the NFL on Christmas Day

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"The NFL is powerful enough to change the way sports fans consume Christmas Day. It is not powerful enough to make the NBA abandon it."

We Are What We Eat With Media Being the Meal

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"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."