Mike Tirico Suggests Premier League Approach for NFL Scheduling Time Windows Late in Season
"There are weeks it gets thin, there are weeks towards the end it gets thin. I think to avoid it getting thin, what I would suggest is that the league does what the Premier League does."
YouTube Tops Streaming Platforms Earning Global Streaming Ad Growth
"Marketers are recognizing the value of platforms where consumers are spending more of their viewing time, particularly environments that can deliver both scale and measurable business outcomes."
MLS Reports Viewership up 62% Year Over Year at FIFA World Cup Break
"The growth we’re experiencing this season reflects the consistency and momentum MLS has built over the last three years."
Nielsen Executive Admits More Change Needed To Address Future of Diary Use in Markets
"We have some additional hills to climb. We do need to think about something that’s more substantive change to be able to address these issues."
Can Podcasts Be Defined Better for Advertisers in 2026 and Beyond?
"Audiences aren’t sitting around wondering whether they’re consuming a podcast, a video show, a digital broadcast, or creator content. They’re just hitting play."