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John Mamola

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John Mamola is Barrett Media's sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi's Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.

Did ESPN Send A Message To Pat McAfee By Hiring Rich Eisen?

Columns John Mamola John Mamola -
"Why is ESPN counterprogramming themselves? Because they have to."

How Phil Mackey Digitally Evolved Sports Radio Into SKOR North

Features John Mamola John Mamola -
“We've got to think more about content and brand across all of the platforms, even if radio remains our core business and our legacy business.”

Which Michael Jordan Will Show Up on the NBA on NBC?

Columns John Mamola John Mamola -
"NBC is keeping the audience guessing, and that’s the smartest play of all."

How Tyrone Johnson Knew His Time With 97.5 the Fanatic Was Coming to an End

Features John Mamola John Mamola -
“I don't think failure was a certainty, but I didn’t get everything that I asked for.”

How Sports Radio Can Score More Sports Fans For Free

Columns John Mamola John Mamola -
"Why aren't more radio stations saying with added emphasis, “Don’t pay anything—listen to all the action here?"
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Breaking

Tee Gentry Retires After 30 Years Beasley Media

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"Gentry's commitment to Beasley Media Group, our stations and the communities he has served over the past 30 years has been nothing short of exceptional."

Why First Take Has Earned the Right To Continue Embracing Debate on ESPN

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"Viewers know exactly what they're getting from First Take, just as they know what to expect from Pardon the Interruption. When a formula continues to deliver results and remains central to a show's identity, changing it during growing success rarely makes sense."

Barrett Media Retooling Website and Strategy for the AI Search Era

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"The point of creating and distributing content is to serve it to an audience that values it, and connect partners to it who can grow their businesses by being associated with it."

20 Brands In 20 Days: Chase Daniels, Q104 and Star 102 Cleveland

20 Brands in 20 Days 0
"They can forgive a bad break, a bad song, a bad ad. But they can't wait for it to be good. If you're doing it right, they'll stay. If you're not, they'll leave."