Netflix Delivers Global Average Audience of 12.4 Million for Ronda Rousey, Gina Carano Mma Return
"While not a direct head-to-head comparison, the viewership figures for Rousey/Carano main event tripled what the other all-female main event brought in boxing."
Mark Cuban: Sports Event Ratings On Streaming Platforms Are “Irrelevant”
"It's not about ratings anymore. Ratings are irrelevant. It's now subscriptions and churn. Do you create new subscriptions? Because that's the money. Yes, they sell ads, and yes, they want to sell more, but that's not the primary source of revenue."
SiriusXM Extends Media Rights Agreement With NASCAR
"For two decades we've teamed up with NASCAR to ensure that SiriusXM NASCAR Radio would deliver those fans coverage and programming that matched that level of passion."
Dave Flemming Joins NBC Sports for MLB Sunday Leadoff Games
"I'm excited to join NBC Sports' baseball coverage. I've really enjoyed NBC's approach to covering the sport I love so far this season and I'm very happy to be a part of it."
Spotify Adding Verified Badges For Podcasts
"As more focus is put on AI generated content, companies like Spotify are being challenged by their consumer to signal what is real and what is not."