John Mamola

545 POSTS
John Mamola is Barrett Media's sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi's Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.

Why Netflix’s MLB Debut Should Have The NFL’s Attention

"This wasn’t about pleasing purists. It wasn’t about winning the next morning’s sports media debate. It was about signaling to leagues — especially the NFL — that Netflix is ready to compete on the biggest stage there is."

Why Sports Radio Should Lead the Fight for Nielsen Ratings Reform

"Radio has that same opportunity right in front of it. It may not come from immediate competition, but from the willingness to say no more. There has never been a stronger argument for change than using the Big Data + Panel model as a catalyst for a better future—especially when it comes from the industry’s lone measurement provider."

Josh Pate Is Rewriting Digital Media’s Playbook for College Football Coverage

"A decade ago when you had the rapid emergence of digital media, it was a trigger mechanism for me to stop thinking about how things have been forever. It may be time for me to think more idealistically."

Michael Kay Opens Up on ESPN New York Changes, MLB’s Fragmented Future and Yankees Opening Day on Netflix

"They [Good Karma Brands] made it so easy for me. They’ve been so great and supportive. Once I started doing it, I love it. It changed my life."

WFAN’s Gregg Giannotti, Brandon Tierney Feud Shows Why Sports Radio Should Embrace Noise Over Silence

"For every programmer or host who believes ignoring criticism is the high road, it’s worth asking: high road to where? Because while you’re staying above the fray, someone else is owning the moment—and the audience that comes with it."

Breaking

Brendan Carr: FCC Not Planning on Investigating Bias, Interference Allegations at 60 Minutes

"I don't think there's a lot of people that have concerns that this was about bias. I think it was about unprofessional behavior."

ESPN Reportedly Preparing for Layoffs This Summer

"ESPN is heading into it's first year broadcasting the Super Bowl. Ensuring the right talent are in place for the network's debut is crucial for success."

Johnny Wilde Launches Video Series Spotlighting Digital Creators and Influencers

"I want to understand what makes audiences stop, watch, and engage."

Why Pat McAfee’s ‘Progrum Feud’ Is More Than Just a Gameshow on ESPN

"We're arriving at a place where the studio programming itself becomes the betting market."