Why an Accuracy Over Speed Strategy Has Led the Media to Lose Audience Trust
Your platform does not matter. Your market does not matter. What channel number you have or radio signal you broadcast on does not matter. The only value media companies have is trust.
How The Sean Spicer Show Is Carving Its Own Political Niche
“I've always said that politics and campaigns are marketing 101. Instead of selling a product, you're selling a person, or a policy, or an idea.”
How Two Different CNN Headlines Show Context Gets Lost in Today’s News Cycle
Editorial cajoling of headlines to appease your “fact-checking” or fact-searching audience is killing good journalism. It can also kill your brand.
How Jennie Taer of The Daily Wire is Covering the Southern Border
“I didn't go to journalism school, and I think, in a way, that gave me an advantage, because I was just this sponge. I just had an open mind, and went into it, and [continue to have] this amazing experience and journey.”
Newsmax’s Rob Carson Reflects on the Night He Quit Drinking and Really Started Living
"My son demanded that I take a breathalyzer in the middle of the afternoon. I blew a .27.”