News/Talk Needs to Work With, Not For, the Sales Department
There’s always that fine line between helping the bottom line and doing what’s in the best interests of the station, and ultimately the listener.
News/Talk Radio Can’t Be All Doom And Gloom All The Time
The overwhelming majority of listeners are never going to be upset when you share important life moments with them. It makes you more relatable as a personality...
Should You Pay For News/Talk Radio Guests?
If adding targeted, interesting, appointment-listening guests to your station can make a sizable impact on your ratings.
News/Talk Radio Doesn’t Have to Be All Politics All The Time
I don’t know about you, but in real life, I like talking with people who are able to talk about multiple topics and issues, and have a wide range of interests.
The Latest Example of How to Not Produce a Debate
If there is a blueprint on how not to put on a debate, it was Wednesday evening.