News Talk Needs an ‘Influencer’ Presence on Social Media
BNM's Pete Mundo writes that News Talk needs to get into the influencer game and have its brands have a presence on social media.
Cumulus Media Stood Up For Ben Shapiro
To the credit of Cumulus Media (in full disclosure, my employer), they stood up for one of their own (Daily Wire is partnered with Westwood One) and cut ties with the Podcast Movement
Radio Can Only Offer a Unique Personality
And the good news for News Talk is that personalities are exactly what the format provides.
Active Social Media Presence is Part of the Radio Host Job
BNM's Pete Mundo is still shocked when I see that there are hosts in major markets who have almost zero social media presence.
Vin Scully Weaving Conversation Made Him Well-Rounded
Scully was part of the best broadcasters that know how to use that extra pause for added emphasis and let a story breathe for a moment.