"The signal is stronger when friction is present, and the cadence of audience drift is easier to track when the coverage, like the industry, accepts that change is the baseline."
Viewers don't tune into Fox News because they think it's the most accurate account of the day's events. They tune in because it reflects how they already see the world. That's a far stickier habit than trust ever was.
You're the person posted up at the corner of the bar having the real conversations. This isn't about being pro- or anti-any administration. It's about sounding like a real person, not a press briefing.