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Political Advertising Surpasses $6 Billion as 2024 Election Nears

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As the 2024 election approaches, political advertising won’t be slowing down any time soon as it reaches $6 billion spent thus far.

According to AdImpact, more than $6.15 billion has been spent since the election cycle began late last year. That figure surpasses the $4.7 billion that was spent by this stage during the 2020 election.

The total spent on political advertising has been helped by tight Congressional races, especially Senate seats in Arizona, Montana, and Ohio, with locations likes Philadelphia, Phoenix, and Detroit also seeing large spends as battleground states.

The projections from AdImpact have remained largely the same, with the company forecasting that $10.69 billion will be spent on political advertising during the cycle. Should that ultimately come to fruition, it would be a 19% uptick compared to 2020, when $9.02 billion was spent between Republicans, Democrats, Congressional races, and issue-based measures.

Izzy Gutierrez Tells Jonathan Zaslow He Hasn’t Been with ESPN Since July and Is Now with Meadowlark Media

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Izzy Gutierrez was a guest on Jonathan Zaslow’s Zaslow Show 2.0 on the BLEAV Network and said he is now with Meadowlark Media. The former Miami Herald reporter and ESPN personality said it isn’t that he didn’t tell anyone what he has been up to, it’s that nobody asked.

“I think you’re breaking news,” Gutierrez told Zaslow. “Nobody’s really asked me where I’m working these days because I haven’t been with ESPN since July and starting with Meadowlark now. So, I guess this is Jonathan Zaslow on the breaking news beat.”

“Alright, this is a breaking news show today then,” Zaslow said. “So, what’s the deal then? So, you’re working for Meadowlark now, that’s your gig. Now we’re telling everybody, yeah?”

Gutierrez replied, “You can tell everybody, if you want a title, no title. Nope, that’s not how Meadowlark Media works. I’m here, we’ll figure it out.”

Zaslow then asked, “If I were to ask you, I’ll just ask you now, what do you do for Meadowlark Media? You gotta have a response. So, what do you do for Meadowlark Media?

Gutierrez said, “I do have a response, and the response is that’s my information to know and everybody else’s to find out.”

RedBird IMI Partners with Sports Content Company A-Frame Productions

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RedBird IMI, a joint venture investment platform that specializes in global media, entertainment, sports, and news content, led by Jeff Zucker, has announced a collaboration with A-Frame Productions. The award-winning filmmaker, director, cinematographer, and executive producer Pat Dimon founded A-Frame as a sports content company.

Dimon’s work is known for its immersive style and athlete-driven storytelling. He has over ten years of experience at HBO Sports and has also worked on projects such as Full Swing and 100 Days to Indy, showcasing his ability to capture the human side of sports and offer audiences a glimpse into the lives of athletes as they balance their personal and professional goals.

Through this partnership, RedBird IMI solidifies its presence in the world of high-quality sports documentaries. Dimon is highly regarded in the industry and has 20 years of production experience, with an extensive portfolio including projects for Netflix, HBO, Paramount+, and other top-tier platforms around the world.

“Pat can always be found where the action is – on the putting green at The Masters with Rickie Fowler, surfing with Kelly Slater, or driving 200 miles per hour with Pato O’Ward,” said Jeff Zucker, CEO of RedBird IMI in a release. “Pat is a confidant and storyteller to the most famous athletes in the world. We are thrilled to have him as a partner and look forward to the incredible content A-Frame will continue to produce with support from our portfolio.”

“I’ve always tried to tell stories that go beyond the greens and racetrack, putting viewers in the real life minds of the characters,” said Dimon. “We explore the human condition behind the athlete, taking audiences through their journeys of triumph and adversity. With this collaboration, we will reach new heights in content creation and showcase our vision and ability to connect with athletes on a personal level.”

Music Radio Steps Up In The Wake Of Hurricane Helene

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Radio Has Stepped Up In North Carolina

Radio has a long history of providing information and sometimes comfort in times of disaster.

North Carolina radio stations answered the call with wall-to-wall coverage after Hurricane Helene.

iHeartMedia’s six Asheville stations joined together in the aftermath and simulcast coverage across the cluster footprint.

WWNC host Mark Starling told CNN that his marathon broadcast ended at 11 pm Sunday, and he was back at Monday 6 am.

During WWNC’s marathon live broadcast, listeners were encouraged to maintain hope and be patient, as the recovery process is expected to take several weeks.

The stations are using SpaceX’s satellite service to stay online.

Eddie Fox, host on 99.9 KISS Country, reminded listeners of the mindset of COVID-19, “We’re all in this together, and we’re all going to make it through this together.”

The hosts provided updates on the locations of ice and bottled water, instructions for accessing cellular and WiFi connections, and estimated time for power restoration.

Ashley Wilson joined the broadcast from iHeartMedia Charlotte and told listeners she could not get ahead of her father after the storm hit.

According to Wilson’s statement to CNN, “We’ve been receiving calls throughout the day from individuals trying to locate their loved ones.”

Foxx said time will now be measured differently, “It will now be known as pre- and post-Helene.”

ABC World News Tonight Extends Lead on NBC Nightly News, CBS Evening News in September

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ABC World News Tonight has steadily featured ratings wins over NBC Nightly News and CBS Evening News. The program led by David Muir saw those gains increase last month.

During the final week of September, the network saw it’s largest lead over NBC Nightly News in 29 years during the premiere week. The five day period was the network’s largest viewership in seven weeks and was also the highest performance it had seen in the key Adults 25-54 demographic in nine weeks.

The week of September 23rd saw ABC World News Tonight with an average audience of 7.5 million viewers. That eclipsed the figures from the Lester Holt-led program on NBC News (6 million), and the show anchored by Norah O’Donnell for CBS News (4.6 million).

In the Adults 25-54 demographic, the ABC News show saw 1,039,000 million viewers on average. That bested the efforts from NBC News, which saw average viewership of 929,000, and CBS News, which saw 680,000 average viewers.

During September, David Muir moderated the ABC News Presidential Debate — alongside Linsey Davis — that featured quick fact-checking against Republican nominee Donald Trump. Many observers believed it was biased in nature, leading them to posit the ratings for ABC World News Tonight dropping slightly in the days following the debate.

However, the slight ratings dip coincided with a carriage dispute between The Walt Disney Company — parent company to ABC — and DirecTV that saw channels removed from the satellite provider’s lineup.

During the week of September 16th, the ratings for the program anchored by Muir rebounded after Disney television channels were reinserted for DirecTV subscribers. The show averaged 7.2 million viewers for the week, up from the 6.9 million it featured during the week following the debate. During the week of September 23rd, the numbers continued to increase, nearly reaching its average for the year, which stood at 7.6 million before the debate.

San Antonio Spurs Announce Jacob Tobey will Replace Bill Land as TV Play-by-Play Announcer and Work with Sean Elliott

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The San Antonio Spurs today announced the hiring of Jacob Tobey as the new TV play-by-play announcer. Tobey will join Sean Elliott in the broadcast booth for Spurs games, filling the role previously held by longtime announcer Bill Land who recently announced his retirement. Tobey will make his debut when the preseason tips off.

“We’re thrilled to welcome Jacob to the Spurs family,” said Mike Kickirillo, Spurs Senior Director of Broadcast in a release. “His passion for the game, combined with his broadcast experience and holistic sports knowledge, make him a perfect fit for our team. We’re confident that Spurs fans will quickly embrace Jacob’s energy and insightful commentary.”

Most recently, Tobey served as a weekend sports anchor at 9NEWS in Denver. Tobey has also been a play-by-play announcer for various networks, including FOX Sports and PAC-12 Network.

Prior to his role in Denver, he served as the weekend sports anchor at KJRH-TV in Tulsa where he covered the University of Oklahoma, Oklahoma State, University of Tulsa and Oklahoma City Thunder.

Matt McClearin: Nobody at The Ticket Has an Ego, Which Helped Me Get Situated at the Radio Station

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Matt McClearin has been at The Ticket in Dallas for more than a year since returning to the station. And he believes there’s a key aspect that helped him assimilate into the fabric of the brand.

Matt McClearin joined the Cumulus Dallas sports talk station at a somewhat tumultuous time for the brand. It was going through the retirement of Norm Hitzges, while simultaneously navigating the high-profile exits of Dan McDowell and Jake Kemp.

In a profile with The Dallas Morning News, McClearin was asked about whether or not there was any difficulty in building chemistry with his new co-host, Donovan Lewis, when he stepped into the role.

“No, not really. That was something that Donnie and I actually had commented on probably the first week or so, just how natural it was, right off the bat. We really like each other,” said McClearin. “We like being around each other and we do things outside the show. He’s somebody that, over the last year or so, I think, has grown into becoming one of my best friends. We have great conversations, of course on the air during the course of the show, but just great conversations as friends off-air.

“It’s just a real natural fit. And part of that’s a testament to him. I think both of us are just easy people to work with that just want to put together a good product,” he continued.

“That’s another thing that really jumps out. A lot of the guys at The Ticket could have monster egos, and nobody does. They just want to put the best product forward, and are willing to do whatever it takes to do that. So I think there’s a lot of mutual respect for people that show up and are ready to go to work, but the natural chemistry part, and part of that goes to Jeff Catlin, his ability to put people together and understand what fits, it’s a testament to his leadership to be able to pair people like Donnie and I together.

“But I just think, honestly, from the first show, it grows over time. But man, it’s been a blast. I love showing up to work every day with them.”

Matt McClearnin added that he’s had shows in the past that were good, and shows that were fun, but working with Lewis has been the perfect combination of fun and good radio.

“I just think what he and I are doing together is the best stuff that I’ve ever done, which I love,” The Ticket host concluded.

96.3 KKOB Tabs Darren White as New Program Director

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Cumulus Media has announced that former host Darren White is returning to News Radio 96.3 KKOB in Albuquerque as Program Director.

White previously hosted an early afternoon program on the station from 2019 to 2021. He also worked as the Sheriff of Bernalillo County, where Albuquerque is the county seat from 2003 through 2009.

In addition to serving as the Program Director of 96.3 KKOB, he’ll also serve in the same capacity for sister station 610 KNML The Sports Animal.

“I am honored to accept the position of Program Director for News Radio KKOB and KNML the Sports Animal, and I am humbled by the confidence Cumulus Media has placed in me for this exciting new challenge,” said White. “Having been a part of Cumulus for over a decade, I have seen firsthand the incredible dedication and talent of the teams at both stations. With a proven history of delivering provocative, engaging, and informative radio that is second to none, I look forward to building on that legacy by attracting new listeners and continuing to bring dynamic programming to our loyal radio family.”

“I am so excited for Darren’s return to Cumulus Albuquerque as Program Director,” added Cumulus Albuquerque Vice President and Market Manager Jeff Berry. “His passion for radio and vision for the future are contagious. We are fortunate to have someone with his background re-join our industry in a leadership position. Welcome home, Darren!”

Darren White fills the shoes vacated when Jared Hart departed the cluser.

DJ D-Strong Returns To 102 JAMZ Orlando For PM Drive

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DJ D-Strong is returning to 102 JAMZ in Orlando. He is the first talent hired on the recently relaunched station (BMM 8/1) and will host weekday afternoons.

“D-Strong isn’t just part of the Orlando community; he embodies it,” said Miguel ‘Mijo’ Irizarry, Brand Manager, 102 JAMZ. “His passion, work ethic, and experience as both a programmer and talent make him invaluable wherever he’s needed.”

Strong added, “I am incredibly excited to return to 102 JAMZ, the station that launched my radio career. I look forward to not only being a part of this new chapter of the 102 JAMZ legacy but also engaging with our listeners and giving back to the community that has supported me throughout my journey.”

DJ D-Strong launched his career on the station from 2003 to 2014. He currently serves as the DJ and emcee for the Orlando Magic. In addition to his on-air presence, DJ D-Strong has served as Program Director at several radio stations over his 20-year career. His resume also includes a stint as Ciara’s tour DJ and DJ for the television show “106 & Park.”

Curtis Sliwa: Best Advice I Can Give Young Broadcasters is ‘They Lend You the Microphone Every Day’

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An age-old radio adage is “You haven’t been in radio until you’ve been fired.” And 77 WABC host Curtis Sliwa believes that to be true.

While working mornings alongside colleague Greg Kelly on Thursday, Sliwa reacted to the statement from his temporary co-host that former New York mayor and 77 WABC host Rudy Giuliani “never learned” that “everybody’s got a boss,” which ultimately led to his high-profile exit from the station earlier this year.

“If you’ve been in this business long enough, TV or radio, you either move on on your own or you get fired,” said Sliwa. “You know how many times I’ve been fired? Sports radio, three times alone. I was fired twice at WABC, once at ESPN. I did that as my side hustle. You know how long you’ve been in this business based on how many times you’ve been fired.”

Kelly agreed — before noting that Sliwa can be a “colorful character” in the office, which might have led to some of his firings.

Curtis Sliwa didn’t disagree but said the idea that the job is always temporary is something he tries to impart to those he works with.

“I explained to all of our colleagues. They lend you the microphone every day. It’s not ours. It could say The Greg Kelly Show, it could say ‘Curtis.’ It doesn’t. It’s not ours,” said Sliwa. “They lend you the microphone every day. This is the life we’ve chosen.”