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Point-To-Point Marketing Celebrates Ten Years of SocialBounce and 2 Billion Impressions

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Point-To-Point Marketing, who partners with many radio brands and talent, is celebrating two milestones. August marks the 10th anniversary for SocialBounce, the company’s audience development marketing tool. And, this week, Point-To-Point has passed the 2 billion level for impressions in their clients’ campaigns.

“Over the past decade, we have executed SocialBounce campaigns with some of the biggest radio brands and shows, breakthrough podcasts, and exciting events,” Point-To-Point’s CEO Tim Bronsil commented. “Our team is constantly focused on how we can drive a solid return on investment for our clients’ audience development campaigns.

“SocialBounce grew from elevating the industry’s top talent and leading stations in Nielsen ratings. Our clients asked us to expand into podcasts and events to help grow additional revenue channels. We’ve successfully done that, as well as developed best practices, and substantially contributed to driving revenue growth.”

In celebration of the milestones, Point-To-Point Marketing is awarding one free $20,000 SocialBounce campaign. The winner can be a radio station, air talent, podcast or ticketing event and the campaign will need to run in Q4, 2024 or Q1, 2025. Those wanting to register can do so by clicking here. A winner will be notified August 31st.

In addition to radio brands and talent, SocialBounce is used by podcasting titles, and event ticketing organizations, with the purpose of connecting a compelling message to the right people, and then using constant analysis and making adjustments based on performance. The company reviews objectivesdaily for enhancements.

“No two SocialBounce marketing campaigns are the same,” said Tim Satterfield, Point-To-Point’s EVP/Digital. “Because of that, we spend significant time identifying the end goal for the client and develop a custom strategy to achieve it. On average, our campaigns reach 15-20 times more people than organic efforts alone. We’re excited to help another brand develop an audience and grow their reach through this promotion.”

Shams Charania: Being Accurate is More Important Than Being First

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Shams Charania has established himself as a trusted and reliable source of news and information pertaining to the NBA, but it was a journey that took several years of hard work and determination. Charania worked with several publications from the time he was a sophomore in high school once he was cut from his high school basketball team.

Unlike Michael Jordan, who was famously left off his high school’s varsity basketball roster, Charania did not foresee a path for himself to make the NBA. As a result, he tried to find a way to stay involved with the game and gravitated towards writing, he explained during a recent appearance on The OGs podcast with Udonis Haslem and Mike Miller.

Charania said his initial goal was to make the NBA as a player; however, he recognizes the difficulty therein with attaining such a feat. Because of this, he worked to determine a niche to remain involved with the Association and thought about several ways to remain around the game. Rather than becoming a member of the front office or an agent, writing about transactions and other behind-the-scenes elements of the game ultimately appealed to him. The job requires both accuracy and precision, divulging correct information while also being consistent and building credibility.

“Being accurate, being 100%, nothing can come out until you feel that way, and there definitely are boxes,” Charania said. “If I’m 99% on something, it’s not going to go out. I’ve lost a ton of stories being 98% or 99%, but that is most important for sure. Obviously being first is what you strive for, but being accurate is the most important.”

Charania has been the first to report several key transactions around the NBA and currently works in multifaceted roles for The Athletic, FanDuel TV and Stadium. One of his first major newsbreaks took place in 2014 when he reported that Luol Deng had been traded to the Cleveland Cavaliers, propelling his Twitter following from 700 to 7,000 users overnight. The next day, he was traveling to Milwaukee to conduct a one-on-one interview with Klay Thompson and cover the Milwaukee Bucks game against the Golden State Warriors.

“I was really on to the next, and I think that mentality helped me a lot, that ‘on to the next’ mentality,” Charania said, “so I think that was the one that gave me a great understanding of, ‘If you’re going to be in this, it’s ‘on to the next’ at all times.’”

Earlier in the interview, Charania was asked about his screen time and how he balances his reporting with the amount of rest he receives. On the first day of free agency in particular, he accumulated a total of 21 hours and 34 minutes and has previously spoken about being on his phone for 16 to 17 hours per day. Charania articulated that he would be “divorced three times over” if he were married and is thankful for his family, who has become accustomed to his leaving the table during a dinner. Although Charania slept for a couple of hours that day, he remained aware of the news cycle and would not do it if it hindered other aspects of his life.

“It’s the first day of free agency,” Charania said. “Deals can happen. Paul George’s deal happened at 2 in the morning, so that just lets you know the deals can happen at any moment.”

Kara Swisher: Linda Yaccarino ‘Ridiculous Figure’ After Working as X CEO For Elon Musk

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Elon Musk spent billions to purchase Twitter, which he subsequently renamed X. Podcaster Kara Swisher believes he has tainted the reputation CEO Linda Yaccarino once had in the advertising world.

While discussing Yaccarino with Scott Galloway on the Pivot podcast, Swisher argued that the former advertising executive has likely torpedoed any chance of a future career after working with the social media platform.

“I mean, this is not a business. I don’t know what she’s doing there. I don’t care for her but it’s an embarrassing way to spend your life. If you’re a real ad person, which you used to be, get a job at a real company, as difficult as it may be, at NBC or Warner,” said Swisher. “You’re just a ridiculous figure at this point.”

Her comments came after Galloway argued the former advertising executive has a great relationship with potential targets, but the nature of content on X keeps them away from spending with the platform.

“Linda Yaccarino is literally moving from irrelevant to less relevant and it makes her a fun story and clickbait. She has almost no influence at that company, she doesn’t make any decisions, has no control over her boss, she is pushing a rock up a hill trying to call advertisers who — to my understanding — love her and have had a wonderful experience with her professionally,” he said. “‘Linda, I love you but there’s no f—ing way we’re pulling up a seat to’ as (Swisher) calls it, the nazi porn bar.”

The discussion centered upon Musk violating the platform’s own guidelines for using a video of Vice President Kamala Harris last week that showed her claiming that AI could be used as a nefarious tool in the upcoming election. However, the fact the video was a deep fake did not stop Musk from sharing it to his millions of followers.

Report: Bob Costas, Al Michaels to Appear on NBC as Part of Olympics Coverage

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Bob Costas and Al Michaels, legendary broadcasters across sports media coverage for many years with NBC Sports and various other entities, are reportedly going to appear on coverage of the Olympic Games Paris 2024. Both commentators have been on the air for Olympics coverage in the past, with Costas hosting 12 Olympic Games in prime time and Michaels calling the United States’ victory over the Soviet Union in hockey from Lake Placid, N.Y. in 1980. Costas and Michaels are both in London where they took part in a panel that was conducted by CNBC, and reports of their involvement in the Olympic broadcasts was first reported by Michael McCarthy of Front Office Sports.

Costas departed NBC Sports in 2019 after he had worked for the network for four decades, during which he hosted Olympics coverage and called games for various league telecasts, including Major League Baseball, the National Basketball Association and the National Hockey League. Michaels joined NBC in 2006 as the voice of Sunday Night Football, a role in which he served for 16 years before moving to Amazon’s Prime Video to call Thursday Night Football. Upon his departure, Michaels was given an emeritus title by the company and called a playoff game for NBC during the 2022 season. Michaels has allowed the company to use an artificial intelligence version of his voice to narrate Olympic highlights customized for Peacock users.

NBCUniversal has the U.S. media rights for the Olympic Games through 2032, ensuring that the contests remain on its platforms through that time. Within the first three days of broadcast coverage of the Olympic Games Paris 2024, NBCUniversal averaged 34.5 million viewers across Paris prime time (2-5 p.m. EST) and U.S. prime time (8-11 p.m. EST) broadcast windows.

Grant Paulsen: NFL Coach Interviews Are Worth It Even if They Aren’t Going to Say Anything Interesting

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As news came out earlier this week that NFL coaches will be required to give interviews during games, many have wondered whether or not this is a good thing or a bad thing. That topic came up on Grant & Danny with hosts Grant Paulsen and Danny Rouhier on 106.7 The Fan in Washington DC.

The two hosts talked about how these will not be the usual interviews on the way to or from the locker room, these will be during the game as we see with the NBA, NHL and Major League Baseball. They also discussed the number of times these interviews are nothing more than a mediocre question with an even worse answer. However, as Paulsen noted, “This is how we found out when [Ron] Rivera said, remember at halftime of the Bears game, coming out at halftime, ‘what did you say to the team? Well, I didn’t say anything. I’ll let them do the talking, okay?’… They want these interviews done during the actual game with these coaches.”

In response, Rouhier said, “For me, 90-some percent of them are, I don’t want to say a waste of time, because that’s not how I feel. They’re non-needle movers, for the most part. It’s a cliche, it’s hard to get a probing in-depth kind of question. They’re looking to get out of there. The host, or the sideline reporter almost feels bad having to ask them to interrupt their job. But every one out of 10, every one out of 20, you get that Rivera answer. You get that, ‘oh my god, my jaw’s on the floor, what are you talking about, what are you doing, dude?’ …And that’s why it’s worth it to me.

“You watch it just in case you see something. Most of the time, when I’m watching, like, a Tuesday night NBA game late at night, or I’ll flip around MLB Network and see the Padres and the Mariners playing an interleague game, you’re not going to see much. You’ll see baseball, and it’s fine, it’s good, but you might see the thing you never saw. You might see the triple play. You might see the guy hit for the cycle. You might see the greatest catch you’ve ever seen. And that’s kind of the point. You keep throwing it up at the wall in case something incredible sticks. So, you brought up that Rivera example, which is a great one. Most of them, to me, are sort of non-needle movers. Not that exciting. But every once in a while, you get that, I’m never going to stop thinking about this.”

Paulsen could not understand why the NFL would be looking to add more of this type of content when he believes fans want less of it and he sighted some facts supporting that.

“This is something that I need people to explain to me…Most fans routinely say they want to get rid of these types of interviews. And the idea is ‘they don’t help me.’ To your point, at a 90-some percent clip, nothing interesting is going to be said. Mediocre question gets asked. Answer that’s a nothing-burger retort. Maybe a second question, a second quick answer.

“Sometimes, if the coach is really engaging, it can be entertaining. Like Mike McDaniel is normally good. Funny and long-winded. But for the most part, there are guys that Belichick-it and just pre-word it. ‘We’ve got to play better.’ ‘We’ve got to coach better.’ You know, the Nick Saban thing.”

Paulsen said he understands those that are not a fan of the questions or answers, but what he didn’t understand is how people could be adamant about something that is not much of a factor in the overall broadcast but does have some things you can always take from them.

“There was a poll I saw, it might have been Pro Football Talk that did it,” he said. “And 88 percent of people said that they wish they didn’t do these coaches interviews. I don’t understand that logic. I like seeing the demeanor of a coach, even if he doesn’t say anything interesting. I know he’s probably not going to. I expect to hear two answers that are ten seconds long that are clichés that mean absolutely nothing. But it’s a nice part of the furniture of the game for me. It’s a nice part of the fabric to just see the personality a little bit or how they’re handling right before the game, either the jitters or during the game.

“Like, what’s going on? Are they friendly? Are they pleasant? Do they call the person by their name? Are they a jerk? Are they terse? I like all of that. And even if you’re not taking anything out of it at all, even to that extent, what is the harm here? I enjoy more access, more peeling back of the curtains. And it just seems like people go, ‘oh, they’re not going to say anything interesting. That’s a waste of my time.’ Why? What’s the harm?”

Russell Yurk Joins ESPN as On-Air Rules Analyst for ‘Monday Night Football’

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ESPN has signed Russell Yurk to serve as the new rules analyst for its Monday Night Football broadcasts throughout the 25-game regular-season schedule and postseason slate of NFL games. Yurk is the former vice president of instant replay and administration at the NFL, and he will work alongside Joe Buck, Troy Aikman and Lisa Salters on Monday Night Football telecasts throughout the season.

Additionally, he will make contributions across additional ESPN platforms, including studio shows on the network, on occasion throughout the year. Yurk will make his game debut on Thursday, Aug. 1 at 8 p.m. EST as the network presents the Pro Football Hall of Fame Game featuring the Houston Texans and Chicago Bears on ESPN and ABC.

Yurk moves into the role after rules analyst John Parry left the company to join the Buffalo Bills organization as its officiating liaison. The Bills did not have someone in that role prior to Parry’s arrival, granting the coaching staff and players extrapolate information pertaining to decision making surrounding in-game reviews and interpretations of league rules as well. Parry had been the network’s NFL rules analyst since 2019, contributing to Monday Night Football and additional presentations of the NFL on ESPN.

Yurk started working for the NFL in 2008 and was promoted to the vice president position in 2017, which included responsibilities regarding final determination of replay reviews and oversight of such personnel. While he worked for the league, he was the point of contact for team officials, as well as training and educating a variety of personnel on facets of the NFL rule book. While working for ESPN, Yurk will continue in his role as centralized replay supervisor for the Big Ten Conference that he started last season. Before being hired by the NFL, he served as an on-field official within college football.

Prior to his time working in football, Yurk was an attorney who practiced law for 20 years and worked for a variety of firms, the most recent of which was Jennings, Haug & Cunningham, LLP. Yurk graduated from Northwestern University in 1990 with a degree in economics and proceeded to earn his juris doctor from Arizona State University thereafter.

Sid Rosenberg: 77 WABC Social Media Metrics Were Up 200% After Interview With Donald Trump

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On Tuesday, 77 WABC host Sid Rosenberg went viral for his conversation with Donald Trump. On Wednesday, he put into perspective just how viral those comments were.

Rosenberg welcomed station social media staffers Gina Lymberopoulos and Stephanie Bongiorno to Sid and Friends in the Morning to detail how gigantic the numbers from the New York news/talk station were after the interview.

They claimed videos produced from the interview with Trump were a 200% increase compared to what they usually see in a single day. They also said one video on Instagram had already garnered one million views, while another was trending toward eclipsing that figure.

During the conversation, Sid Rosenberg — who is Jewish — called Vice President Kamala Harris’ husband Doug Emhoff a “crappy Jew”, which Donald Trump appeared to agree with by saying “Right, yes” while Rosenberg continued his onslaught on the Second Man. He compared Emhoff to Sen. Bernie Sanders (I-VT) and George Soros in the process. Trump later said any Jewish person who votes for a Democratic candidate “should have their head examined” and later said they were “a fool, an absolute fool.”

After the interview, both Rosenberg and Trump faced charges of anti-Semitism for their comments.

“Anderson Cooper talked about it. Jake Tapper talked about it,” the host said. “Rolling Stone magazine, Norah O’Donnell. And that does help. I say this to guys in management all the time: Don’t minimize what this stuff means. About a week ago, a person in Australia found the show, reached out, and said ‘I love your Instagram clips.’ They thought I was doing Instagram Live shows. I told them it was from my radio show, and I got a listen. People see these things and it does generate listeners.”

77 WABC claimed the interview between Rosenberg and Trump saw a 35% spike in stream listening, while owner John Catsimatidis joked “Make sure your ratings tomorrow are as good as today’s,” while welcoming Rosenberg to his afternoon show on Tuesday.

Bill Belichick Co-Producing, Hosting New Show with Underdog Fantasy

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Bill Belichick, the longtime general manager and head coach of the New England Patriots who has won eight Super Bowl championships over his career in the NFL, is beginning new media ventures for the upcoming season. After mutually agreeing to part ways with the Patriots, he has landed several media gigs and reportedly intends to be on the sidelines as a coach in 2025.

Belichick will be featured on Monday Night Football with Peyton and Eli on ESPN2, likely during the early stages of games, while also making weekly appearances on The Pat McAfee Show. Additionally, he will be an analyst on Inside the NFL, the weekly studio program produced by NFL Films and airing on The CW. Along with these weekly ventures, Belichick is also starting a new show with Underdog Fantasy titled Coach with Bill Belichick in which he will serve as its creator and co-producer.

“I partnered with Underdog because Underdog is a sports company run by sports people,” Belichick said. “They want sports to connect with the fans, and that’s what I want to do. I want to find a connection to the fans where I give the fans what they’ve asked me for in terms of content.”

The program will feature Belichick breaking down film, bringing viewers into the manner through which he synthesizes data and tendencies akin to as if he was coaching a football team. Elements of the show will include behind-the-scenes information, the processes behind decision making within organizations and analyzing schematics and personnel in the game.

“It’s going to be a serious show for serious fans with the greatest mind in the history of the sport,” Liz Marro, chief marketing officer of Underdog Fantasy, said in a statement. “We’ve been building out our media network – which now has the fifth-largest daily sports show – and this is going to take us to another level. We are talking about the greatest coach in the history of football, maybe any sport, he could have gone anywhere. And he chose to come here to build his signature show because he sees what other smart people see: we are doing something different and better than others. We are just getting started.”

Tim Livingston has been named the executive producer of the show, who oversees the development of Underdog’s media network and has created and produced various projects. One of these ventures includes Gil’s Arena, a program hosted by Gilbert Arenas and produced by Underdog, which is the fifth-largest daily sports show when counting viewers across all platforms in the United States. The network recently passed more than 1 million total YouTube subscribers and is currently on pace to attain 750 million YouTube views this year.

Belichick expressed that the partnership was “a great fit” in the alignment of both himself and Underdog Fantasy in that they want to bring fans discussion about the conversations that take place within the game of football and how decisions are made. The program, which is branded as an “unfiltered deep dive into all things NFL,” will premiere before the start of the 2024 NFL season and air on YouTube as the first and only original program that is created and hosted by Belichick.

“I’m really looking forward to the opportunity to work with Underdog and their producers,” Belichick said, “and they’ve given me the opportunity to give the fans what they want, and that’s my goal.”

ESPN Digital No. 1 in Sports for 28th Consecutive Month

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For the 28th consecutive month, ESPN Digital was No.1 in the U.S Sports category in the month of June. Their data shows they reached 102.1 million unique fans in the month. When ESPN Digital is added to YouTube and the ESPN social platforms, ESPN reached 181.4 million unique fans, which is about two-thirds of all adults in the United States.

Continuing the domination in the digital space, the ESPN app was No. 1 in the mobile sports app category with 23.5 million unique fans. On YouTube alone, ESPN had 674 million minutes viewed in the month, which is up 58% year over year. The ESPN YouTube page currently has 12.3 million subscribers.

On the social side, ESPN social topped the sports category for the 36th straight month and generated more than 650 million engagements.

Magellan AI Reports 22% Podcast Advertising Revenue Growth During 2nd Quarter

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Magellan AI has released its second quarter podcast revenue data, showing spending rose by a considerable amount during the three-month sector.

In April, May, and June, podcast advertising grew 22% compared to year-over-year data. The average podcast advertiser saw their spending increase to 7.19% compared to 6.44% in the previous quarter. According to the company, there were 1,516 new brands advertising in podcasts for the first time during the quarter. That represented a 1.9% increase over the first three months of 2024.

The sports and news genres saw the most new brands. 337 new brands advertised in sports shows, while 257 were found in news podcasts.

While overall ad spending in the medium was up, the top 10 advertisers saw a drop of 11% in spending during the second quarter. In total, those 10 advertisers spent $94 million, while seven of them were also top senders in the previous quarter.

BetterHelp was the top podcast advertiser, spending $22.4 million, which dwarfed Amazon ($13.5 million), Shopify ($10.1 million), Mint Mobile ($7.9 million), and MGM Resorts International ($7.8 million) in the top five.

According to Magellan AI, for every $10 spent on podcast advertising during the quarter, $4.70 went to programs in the top 500, which is a drop of 4% compared to the first quarter. Podcasts ranking in the 501-3,000 shows earned an average of $30,000 per month during the quarter.