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Stephen A. Smith Doesn’t Create Stars, ESPN Does

When Monica McNutt took the slightest shot at Stephen A. Smith on First Take Monday, she was committing what could be viewed as a cardinal sin at ESPN these days. She wasn’t kissing the ring.

But the ring isn’t on the correct finger any longer.

You see, Stephen A. Smith believes he, and he alone, should be credited with the rise of some of ESPN’s up-and-coming stars. By him allowing them a platform on First Take, they increase their profiles with not only viewers, but the head honchos of the Worldwide Leader.

And while all of that may be true, there’s one inconvenient truth that Stephen A. Smith doesn’t realize: He doesn’t make stars. ESPN makes stars.

Quick. Name someone who has advanced past their role on First Take to a bigger role at ESPN.

I’ll wait.

Still waiting.

Anyone? Bueller? Bueller?

That person is as mythical as the Loch Ness Monster, the Tooth Fairy, and the Boogeyman all rolled into one.

In more than a decade of appearing on the show, Stephen A. Smith has done an undeniable job of making sure that he remains the focal point. He also ensures he remains interested in arguing with whoever sits across the desk from him. He’s cycled through folks like Skip Bayless, Max Kellerman, Chris “Mad Dog” Russo, and a rotating cast of sport-specific analysts now.

So when Stephen A. Smith got on his high-horse and claimed “Ladies and gentlemen, I am the executive producer of First Take. You ever heard of Monica McNutt? You have now – because she’s on First Take a lot … Do you have any idea how offensive it was for me to sit there and hear Monica McNutt say that about me when I’m the one that handpicked our roster on First Take?,” it bothered me.

Because that’s Smith attempting to credit himself with the success of another person. And that’s just something you can’t do. If Monica McNutt wants to credit the First Take czar with her sports media success, more power to her. Who am I to tell her who is and isn’t responsible for her success?

But the same can be said for Smith, too. Who is he to take credit for the work of another? To argue, essentially, that anyone knows who Monica McNutt is because she appears on First Take is outrageous. She’s the lead radio analyst for the New York Knicks, for Pete’s sake!

Not only that, though, but people know who Monica McNutt is because she is on ESPN. And that’s what’s lost on Stephen A. Smith. Because, whether he likes it or not, people know who he is because he’s on ESPN. It’s something that Dan Le Batard used to talk about extensively. He was keenly aware of the power those four letters hold.

It’s the same reason why ESPN Radio works for hundreds of stations throughout America. When you have those letters involved in your brand, you have a credibility that other brands just simply don’t immediately lend. The letters E-S-P-N open doors that aren’t available without them. Working at the Worldwide Leader provides a platform that cannot be matched in sports media. Even in 2024, as the media landscape continues to undulate underneath our feet, ESPN is still the destination. It is the quintessential “If you can make it here, you can make it anywhere” in the media world.

And somehow, despite spending decades with the network, Stephen A. Smith still hasn’t figured that out. I understand having a belief in yourself. And his self-esteem, while routinely mocked, should frankly be celebrated. But I can’t fathom that Smith believes he has garnered 5.6 million followers on Twitter, nearly 700,000 subscribers on YouTube, and the name recognition he has strictly by himself. Stephen A. Smith, like Scott Van Pelt, the aforementioned Le Batard, Colin Cowherd, Dan Patrick, Rich Eisen — and I could go on and on and on — have ESPN to thank for their stardom.

The difference is, many of those folks have an understanding and appreciation for that fact. Smith, meanwhile, almost treats it with palpable contempt.

I used to work with a Program Director who would claim radio talents on his “tree”, similar to the way football coaches are often connected. His “tree” included anyone that he previously worked with. And when I told him “Hey, being a sports radio PD doesn’t really allow you to claim the CHR morning show host who moved on to Tampa as some sort of success story for you.” And he couldn’t understand why that would be the case.

Stephen A. Smith has the same attitude. By his Monday diatribe, it’s clear he believes everyone from Skip Bayless to Cari Champion, Charly Arnolt, Will Cain, and anyone in between owes him a debt of gratitude for allowing them to grace his presence on the First Take desk.

For him to act like he is a kingmaker for Monica McNutt — or his later insistence that he’s responsible for the success of ESPN talents like Andraya Carter, Chiney Ogwumike, Kimberley A. Martin — is, in his own words, “highly offensive to me.”

In fact, he comes off as the exact opposite of a kingmaker. Smith taking credit for the success of First Take contributors makes him look like a vulture more than a king-maker.

There’s a complete lack of self-awareness in Smith’s comments. Having the ability to choose who does and doesn’t appear on First Take doesn’t make him the end-all-be-all of sports media futures. Is the platform a good one? Absolutely. But it isn’t the only platform at ESPN.

And that’s what’s lost on Stephen A. Smith. He isn’t a star today solely because of his work ethic, his business acumen, or his ability to create compelling TV and radio/podcasts.

Millions upon millions, despite what many would like you believe, still pay attention to ESPN every single day. And with that audience comes an expanded reach. Stephen A. Smith — like Monica McNutt, like virtually everyone listed so far in this story — has ESPN to thank for their name recognition. It’s a lesson many have learned the hard way when they’ve moved on to what could be viewed as not-so-greener pastures.

I just hope Stephen A. Smith — who has made no bones about the aspirations for his next contract — doesn’t find out that lesson the hard way.

A Solution to the News Industry’s Burnout Crisis

President Trump was found guilty on all charges last week. This week President Biden’s son, Hunter, is on trial for a weapons charge. If he is convicted, President Biden’s actions will be under a severe media microscope. As news outlets continue to “feed the political beast” one thing is certain across all newsrooms, people are tired.

If you don’t want to use tired try perpetual exhaustion, chronically fatigue, or just plain burnt out. Especially in this current news cycle, the cracks of frustration are settling in for even some of the most seasoned journalists.

RTDNA found 41.4% of radio news directors and general managers say there is more evidence of burnout this year. If you look at just major markets, the number jumps to 58.5%. It does not help that a lot of radio stations are getting smaller. Alpha Media just cut more jobs, including on-air talent. WGBH is another radio titan whose staffing is growing smaller. Not to mention our very own Andy Bloom’s column which showed how revenue has declined for radio stations.

Radio is not alone in this trend. RTDNA asked local TV news outlets a similar question and found 62.9% of news directors found staff burnout to be a growing problem. Across all market sizes burnout is over 50%. Markets 26 to 100 are surpassing 70% burnout. Yes, employment is up from a year ago but it is still shy of the record high of 28,000 in 2021.

The one formula some executives need to learn in order to survive: Less staff+less money+more work= burnt out employees = not a good product = fewer listeners/viewers. Richard Branson said it best, “If you look after your staff, they’ll look after your customers (in our case it’s the audience). It’s that simple.”

It’s not just us in the media. A recent Pew Institute Research poll found that about 62% of US adults already say they are worn out by so much coverage of the campaign and candidates. Election coverage makes us all bleary-eyed. Yet the media does it to an extreme, with 24-hour news networks constantly having the left-right battle of whits. No wonder CNN’s ratings are down people are tired of the country’s first 24/7 TV station.

The solution to our well-worn out dilemma? Less media (and I’m not just talking about major mergers, which I foresee in the future). Being constantly on, plugged in, and posting to X (formerly Twitter), Facebook, LinkedIn, TikTok, (or whatever other social media you use) is exhausting. Plus ceaseless emails, to make sure you don’t miss the latest breaking news, which happens at all hours of the day. It is arduous.

People are literally getting hundreds if not thousands of emails a day. Mail is also the most used app on an iPhone, people constantly check it and yet we still miss things! From newsletters and alerts composed by their favorite news sites to your favorite shopping places (and even the websites that aren’t your favorite, like that place you bought one gift from seven years ago) humanity is inundated with constant communication. So much so, it’s not really a surprise if a few things might fall through the cracks. Like a BNN or an email for an interview request.

Sometimes in our industry, it feels like the only way to keep up with the news is to have news be the only thing in your life. That’s just not sustainable. When you are constantly communicating there is no time to live life outside of the filter bubble we have created for ourselves. If you are one of those who feel scrolling through social media on your commute helps you decompress from the day, it does not it just keeps you inside your very own bubble.

Putting away our media (and devices) might seem crazy! When you walk away (even for just a little bit) it makes doing our job in the industry easier and can help you be more creative than those who chose to constantly plug in.

It’s ok to not know everything. It’s ok to miss a story from Instagram. Yeah, you can make it to the top by working really hard. In fact, our culture perpetuates working hard and making money as success. (I am in no way saying this is a bad thing, I’ve working since I was 14 work is good and important.)

However, if you don’t take a break, you will be pretty burnt out by the time you get there and chances are, you’re already feeling that way. Work smarter. Not harder.

ESPN, Other Sports Media Outlets Need to Get Answers From MLB on Shohei Ohtani Case

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Well, that was tidy. Almost the instant that Shohei Ohtani’s former interpreter pleaded guilty to bank and tax fraud on Tuesday in Southern California, Major League Baseball pronounced Ohtani completely cleared in the gambling scandal that roiled the sport only months earlier. Case closed.

Interesting timing: On the same morning, MLB announced the suspensions of five players for violating its rules on gambling, including a lifetime ban for one former Major Leaguer whose bets included a few dozen on his own team. (He was injured at the time.)

At any rate, the lords of baseball couldn’t slam shut the book fast enough.

“Based on the thoroughness of the federal investigation that was made public, the information MLB collected, and the criminal proceeding being resolved without being contested, MLB considers Shohei Ohtani a victim of fraud, and this matter has been closed,” the league said in a statement.

Added the Los Angeles Dodgers, Ohtani’s current team: “With today’s plea in the criminal proceedings against Ippei Mizuhara and the conclusion of both federal and MLB investigations, the Dodgers are pleased that Shohei and the team can put this entire matter behind them and move forward in pursuit of a World Series title.”

As for Ohtani himself, “This full admission of guilt (by Mizuhara) has brought important closure to me and my family,” he said in a statement. “I am especially grateful for my support team — my family, agent, agency, lawyers and advisors, along with the entire Dodger organization, who showed endless support throughout this process.”

So that’s it, then?

Here’s my bet: Some in the media would still like a word.

And they should have that.

Mizuhara’s plea agreement effectively echoes what he and his lawyers have already said publicly: The translator got deep into gambling beginning a few years ago, tapped Ohtani’s wealth via bank accounts to place bets and pay down his losses (they’re estimated at nearly $40 million), and stole at least $17 million from Ohtani in all.

There is no suggestion that Ohtani placed any bets, let alone on baseball. Under the terms of his plea deal with the feds, Mizuhara took full responsibility for everything that happened. I should also note that it is not uncommon in sports for athletes to lean on translators in multiple facets of their daily lives, including things like shopping and paying bills, which necessitates access to bank accounts. Prosecutors have portrayed Ohtani as an absolute victim.

But there are still so many questions about the relationship that led to this scandal, how it developed, and how it could possibly be that an international superstar like Ohtani would have no idea that he was being fleeced out of millions and millions of dollars.

Don’t get me wrong: He wouldn’t be the first. It does happen, as the history of pro sports in America can attest. But this remains a multi-layered story in a league that is becoming increasingly international, and MLB’s bosses declaring it over likely won’t be the last word, no matter how hard they wish it could be.

For more detail, I’d suggest keeping an eye on ESPN’s reporting, which has been excellent throughout. For that matter, we should back up a step and give the company its flowers for even continuing to fund a team of reporters who do investigative and deep-dive journalism. Considering the massive cuts to ESPN (via Disney) over the past few years, it’s remarkable they’re still working at this labor-intensive, time-consuming level.

At the risk of overlooking the many other people who’ve worked the story, Tisha Thompson’s reporting for ESPN has been invaluable. I would imagine it will fall to Thompson and her cohorts to continue to ask questions that MLB would rather not see answered, including a more nuanced portrayal of the Ohtani-Mizuhara relationship than has been presented publicly, what the league knew or didn’t know, and how the folks at the top processed and handled the information that came their way.

It’s a huge story, and it didn’t get smaller with Tuesday’s pleading in Orange County, California. And while the point certainly isn’t to trash Ohtani, it also shouldn’t be to cover him in glory.

Good reporters ask questions that sometimes make people uncomfortable. This is one of those times, and the answers to those questions will be fascinating. The book on Ohtani has chapters left to be written.

Newsmax Sees Largest Audience of 2024 During Trump Rally Coverage

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As his hush money trial in New York City was about to conclude, Donald Trump remained in the area to hold his recent political rally in Crotona Park in the borough of The Bronx on Thursday, May 23. Despite the campaign’s public estimates of crowd size (which announced it was 25,000 people), about a couple thousand had actually attended it, with many news organizations providing coverage. Newsmax saw a big ratings boost from the event.

Percentage-wise, in the 2020 election, the increase in Trump support was steepest in the Bronx — 15.7 percent versus 9.4 percent in 2016.

The right-leaning cable news outlets provided extensive coverage of Trump‘s Bronx rally. Fox News’ Jesse Watters Primetime was the top telecast on all of cable news for May 23 with 3.273 million viewers, according to Nielsen Media Research, edging out the same network’s The Five (3.23 million) by just 53,000 viewers. It also delivered 313,000 within the key 25-54 demographic. Weeknight 8 pm editions of Watters from May 1-17 averaged 2.547 million viewers including 219,000 adults 25-54.

With the rally beginning at approximately 6:30 PM, Fox News’ Special Report with Bret Baier and The Ingraham Angle both saw significant upticks from their May (up to May 17) averages. Special Report grew 39 percent (2.878 million, to 2.065 million) in viewers and 54 percent in 25-54 (290,000, to 188,000); Ingraham up 40 percent (2.899 million, to 2.073 million) in viewers and 59 percent in 25-54 (280,000, to 176,000); 

Over on Newsmax, the rally posted 993,000 viewers from 6:30-8 PM. It is the network’s most-watched telecast for 2024, to date, surpassing the 887,000 for Trump’s Mar. 9 rally.

Keith Murphy, Andy Fales Ending KXnO Radio Show at End of June

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Keith Murphy and Andy Fales will no longer be hosting together at KXnO in Des Moines, the duo announced, concurrent with other changes taking place at the iHeartMedia-owned station. The duo had hosted the Murph and Andy early afternoon program together for the last 15 years and will end their run on the air later in the month. Both hosts also work together at WHO-TV in Des Moines where Murphy is the sports director and anchor and Fales is a weekend anchor. The radio program will continue through the end of June before it officially signs off on KXnO.

“We have decided to take a step back, improve quality of life [and] do a little bit less,” Murphy said in an interview on WHO-TV Des Moines. “I worked six days a week for more than 15 years.”

Murphy and Fales previously canceled five episodes of their program in 2020 out of protest regarding other layoffs that had taken place at KXnO. Concurrent with listener support, the station reversed course and brought back afflicted staff and programs. Both hosts acknowledged that the program involves a heavy workload that goes beyond showing up to the studio and discussing sports without any preparation. Yet the program has included discussion that spans beyond sports only over the years as well.

“This was going to be a show that was not going to just be about sports,” Fales said. “It was going to be just stuff from our lives and things that we found funny about the world outside, and we’ve kind of always billed it that way, and I think that’s kind of helped us stand out through the years and be a little bit different, and it’s also kind of kept us fresh.”

Murphy concurred with that point, explaining that within their friend groups, the discussion involves a variety of different topics but always comes back to sports. Fales expressed that they will miss having the two-hour window to sit down and talk face to face, something that he regarded as a privilege to have had over the years. While the radio show will no longer air at the end of June though, the duo aspires to do something more scaled down in the future.

“Not in a studio; not five days a week, but like a podcast or something where we continue to do something together, but not with the same time commitment, not with the same grind,” Murphy said. “I hope someday to do the podcast [and] join Andy sometime when he’s working really hard and I’m like on a beach, but I still can sit there [and] FaceTime him as a special guest or something like that.”

Laurence Holmes: Chicago Sports Network Should Have ‘Over-the-Air Component’

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After negotiations to keep games for the Chicago White Sox, Chicago Bulls and Chicago Blackhawks on NBC Sports Chicago did not result in a deal, the three teams announced the creation of Chicago Sports Network, a new regional sports network formed in a partnership with Standard Media. At the moment, it is unknown which cable providers will carry Chicago Sports Network when it comes to the air in October; however, more information about the arrangements will be shared over the summer. Dan Bernstein and Laurence Holmes provided their perspectives on the news during Bernstein & Holmes on 670 The Score Tuesday afternoon.

Holmes, who works for NBC Sports Chicago as a host, detailed the environment at the network on Monday once the news was announced and commended the staff for its professionalism. In his description, he called the news a “gut punch,” but something that personnel knew was coming. The question centered more around if the two sides could reach a six-month extension, something that ultimately proved not to be the case.

“They know they’re going to get hit by a train,” Holmes said. “It was just a matter of, ‘Are they going to get hit by the train in October or are they going to get hit by a train next April?,’ and then finding out yesterday the train’s coming in October and maybe you moved here from someplace else over the last few years, and now you have to figure out, ‘Am I going to go to the next place? Do I need to start looking?’”

Earlier in the segment, Bernstein believed that the creation of the Chicago Sports Network was “delaying the inevitable” in that the regional sports network model has struggled to remain profitable. Several companies have scaled back or exited the RSN business entirely, including Warner Bros. Discovery and Comcast. Moreover, Diamond Sports Group, a subsidiary of Sinclair, has been embattled in Ch. 11 bankruptcy hearings for more than a year, and it remains unknown whether or not the entity will be able to materialize from the state. The situation with Major League Baseball and Diamond Sports Group remains unresolved, with the league itself currently producing and disseminating games for three teams, two of which were formerly associated on Diamond-owned networks.

“I wish more people nationally were discussing this with more alarm,” Holmes said pertaining to the situation surrounding Major League Baseball and regional sports networks. “It just was kind of like, ‘Oh yeah, Major League Baseball is totally going to pick up the slack where Diamond broadcasting failed.’ Okay, you’re talking about the production side of it. What ends up happening overall is something that’s worth discussing because now we’re talking about revenue for everyone.”

In a recent interview with the Bernstein & Holmes show, Chicago Cubs president of business operations Crane Kenney discussed how the deal between Comcast and Marquee Sports Network expires in September. Within his remarks, he expressed that half of the homes that receive Cubs game broadcasts access such through Comcast and that the issue of distribution keeps him up at night. While Holmes outlined that the Cubs have partial ownership of Marquee Sports Network with Sinclair Broadcast Group, it needs to be distributed in the marketplace for people to watch the games.

“…It does seem like Comcast, capital C, doesn’t want to be in the business of regional sports networks,” Holmes said “That’s part of the reason that you’re seeing Jerry Reinsdorf and the Wirtzes move over to start their own venture, but they’ll also need distribution.”

Holmes hopes that the Chicago Sports Network will implement an over-the-air component, partnering with WGN-TV (channel No. 9) or FOX 32 Chicago (channel No. 32) and finding a way to establish a revenue split. Within his discourse, he specifically stated that the network would give these broadcast channels the programming to air and sell, and would then figure out a revenue split.

“With Channel 9, they’ve done a lot of syndication… at night where that would be a perfect place for them,” Holmes said. “Sure, it would disrupt the 9:00 news, but they would have live sports, which is what everyone is trying to get.”

Report: FanDuel Nearing Naming Rights Deal for Diamond Sports Group RSNs

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FanDuel is reportedly nearing an agreement to purchase naming rights on the 18 regional sports networks owned and operated by Diamond Sports Group, a subsidiary of Sinclair, according to Christopher Palmeri of Bloomberg. As part of the deal, the sports betting company would reportedly acquire an equity stake in the company and involve FanDuel-related programming for the channels. Moreover, FanDuel would also resell Diamond’s streaming service to its customers and fans.

This agreement would replace the existing deal between Diamond Sports Group and Bally’s Corporation, which is expected to expire upon the conclusion of the Major League Baseball season. Although Diamond did not specify its new naming rights partner, it did state it would file a motion for approval with the court in the forthcoming weeks.

FanDuel Group recently announced the expansion of its FanDuel TV network to include a new free ad-supported television (FAST) channel titled FanDuel TV Extra. The outlet currently broadcasts several original programs, including Up & Adams and Run it Back, along with live sports coverage including horse racing, international baseball, international soccer and PokerStars events. Flutter Entertainment, the parent company of FanDuel, listed on the New York Stock Exchange in late January and attained $3.4 billion in revenue with an adjusted EBITDA of $514 million.

Diamond Sports Group is currently looking to restructure its operations and emerge from Ch. 11 bankruptcy, leveraging creditors to try and alleviate more than $8 billion in debt. Junior creditors are expected to assume operations of the subsidiary should its efforts be successful. The company has received approval for a disclosure statement that will help guide it out of bankruptcy, which includes $450 million of debtor-in-possession (DIP) financing, $350 million that would be allocated to pay first-lien debt holders. The remaining of such funding would be transferred to its balance sheet concurrent with live game broadcasts.

While the company reached an agreement with Amazon that will involve financing and streaming games in January, along with signing distribution deals with Charter, Cox, DirecTV and Fubo, the leagues that primarily do business with the company are concerned about its path. Negotiations for Comcast “are currently at an impasse,” an outside counsel for the company said during a hearing on Tuesday morning, although the federal judge over the case is not sure the conglomerate is essential to a deal. Diamond Sports Group remains in negotiations with several stakeholders, but it is looking into alternative solutions because of the situation with Comcast.

Representatives of Major League Baseball, the National Basketball Association and the National Hockey League all voiced their concerns on Tuesday regarding Diamond’s business plan going forward. Major League Baseball has reportedly discussed launching its own direct-to-consumer streaming service utilizing rights from Diamond Sports Group should the company be unable to reorganize. The San Diego Padres and Arizona Diamondbacks were previously televised by Diamond-owned regional sports networks but have had their games produced and disseminated by the league itself since last summer upon the rejection of their agreements. MLB Commissioner Robert D. Manfred Jr. recently stated that Diamond did not have a plan and was unsure about the league’s support of the reorganization plan.

The NBA and NHL also expressed that they were unsure whether Diamond Sports Group would be able to compile and actualize a business plan before their new seasons in the fall. A confirmation hearing for the company’s plan has been scheduled for Monday, July 29 after being pushed back 41 days from its original Tuesday, June 18 date.

CNBC Contributor Ben White Dies

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CNBC contributor Ben White has died after a brief illness, according to a social media post purported to be made by his romantic partner.

“This is Ben’s partner, Sara. I’m heartbroken to tell you that Ben died on Saturday, June 1 after a brief illness,” the post read. “He loved his family, being a journalist, rooting for the Yankees and the Commanders and so much more. He’ll forever be in my heart and will be missed by so many.”

White began his career at The Washington Post in 1997 before joining The New York Times.

In 2013, Ben White joined CNBC as a regular contributor while simultaneously working as the Chief Economic Correspondent for Politico.

Mike Joy Plans to Continue as FOX Sports Lead NASCAR Announcer

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Mike Joy has been the play-by-play voice of the NASCAR coverage on FOX Sports since 2001. He recently told Adam Stern of the Sports Business Journal in a text message, “Looking forward to next year.”

Joy has been covering NASCAR since 1977 and worked his 45th Daytona 500 in February. Joy had long been a pit reporter before taking over the play-by-play with CBS in 1998. Prior to that he worked for the Motor Racing Network (MRN) Radio and was a turn announcer and anchor from 1977-1983.

Joy currently works alongside former drivers Kevin Harvick and Clint Bowyer and while there was no information about Bowyer’s future, Harvick has a multi-year deal which just started this season.

FOX will be starting a new seven-year agreement with NASCAR through 2031. FOX and NBC are continuing with NASCAR, however, they will also be joined by The CW, Prime Video and Warner Bros. Discovery as part of the new $7.7 billion media rights agreements.

WGN Radio Adding Wolfman Jack Show to Weekend Lineup

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Wolfman Jack was a legendary radio host before his 1995 death. Despite being gone for nearly 30 years, his radio efforts live on, and will be heard on WGN Radio in Chicago.

The Wolfman Jack Radio Show will be heard on Sundays from 2-5 AM on the Chicago news/talk station. The program replaces The Sinatra Hours with Dave Plier in the WGN lineup. That show aired its final episode Sunday after originally debuting in 2019.

During his heyday, Wolfman Jack’s radio show was heard on more than 2000 stations in 53 countries. After dying from a heart attack in 1995 at 57, a company was formed to digitize his old radio shows from cassette tapes. From his personal library, Wolfman Jack Licensing was born, and his program is now heard on various stations throughout the country.

The show will “feature Wolfman’s hilarious comedy bits, funny phone calls, crazy characters, celebrity interviews and music from the 60s and 70s,” according to WGN.