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NBC, Peacock Records Most-Watched Kentucky Derby Since 1989; Extends Media Rights Agreement with Churchill Downs

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As the oldest continuously-held major sporting event in the United States, the Kentucky Derby is a time-honored tradition that spans back 150 years. NBCUniversal, which has televised the annual “Run for the Roses” since 2001 through its NBC Sports division, has extended its media rights agreement with Churchill Downs Incorporated (CDI) through 2032. The deal will allow NBCUniversal to continue televising the Kentucky Derby both on NBC and Peacock for the next eight years.

In turn, NBCUniversal will become the first media company to present the Kentucky Derby for three decades, bringing it up to its 32nd edition of the prestigious horse racing event. CBS was the broadcast home of the Kentucky Derby from 1952 to 1974, while ABC presented the race for the ensuing 25 years until the turn of the century.

“As we celebrate the 150th running of the Kentucky Derby, Churchill Downs is proud to extend the relationship with NBC Sports,” Bill Carstanjen, chief executive officer of Churchill Downs Incorporated, said in a statement. “As our media partner for the last 23 years, NBC has artfully captured the most exciting two minutes in sports and the spectacle of the senses that surrounds it.”

The extension includes multiplatform rights to broadcast the Kentucky Derby and Kentucky Oaks races, along with additional programming surrounding the competitions. Content will be presented on NBC, Peacock, USA Network and additional NBCUniversal-owned platforms. NBC will also broadcast the Preakness Stakes on Saturday, May 18 at 4:30 p.m. EST.

“Telling the rich stories surrounding the Kentucky Derby on the first Saturday in May is part of the fabric of NBC Sports, and we are thrilled to continue that tradition with Churchill Downs,” Rick Cordella, president of NBC Sports, said in a statement. “We look forward to surrounding the Kentucky Oaks and Kentucky Derby with wall-to-wall coverage and extensive promotion on the platforms of NBCUniversal.”

The 150th running of the Kentucky Derby, which took place this past Saturday, averaged a total audience delivery of 16.7 million viewers according to data from Nielsen Media Research and Adobe Analytics, making it the largest audience for the event since 1989. Compared to last year’s race viewership is up by 13% and will rank as the most-watched program on NBC since the NFL Divisional Playoffs in January. NBC Sports has averaged more than 15 million viewers across all of its platforms for 11 of the last 15 Kentucky Derby races.

Viewership peaked at 20.1 million viewers from 7 to 7:15 p.m. EST as Mystik Dan won the contest in a three-horse photo finish, something that had not happened since 1947. The race attained a 7.5 rating on NBC-TV from 6:31 to 7:24 p.m. EST with a 27 share, the latter of which is the highest ever recorded for an NBC Sports presentation of the Kentucky Derby.  Moreover, the race on Peacock garnered an average minute audience of 714,000 viewers, which represents an approximate 92.5% year-over-year increase and represents the most-streamed Kentucky Derby of all time.

ABC Audio VP Liz Alesse Had Her Eyes Opened to the Power of Radio

Putting truth and fairness at the forefront of every story is what Vice President of ABC Audio Liz Alesse attributes to their success.

“We are guided by the principles that guide ABC News and, fairness and straightforward journalism are at the core of everything we do,” Alesse told Barrett News Media over a Zoom call.

No matter the story her team is always fact-checking and supporting each other to putting the best news they can out. “We are supported by the best journalists in the whole world. And on the television side, the proof is in the numbers, right? We’re the top network in the country. And people come to us and always have, because they trust us and we don’t take that for granted at all.”

Liz Alesse is doing exactly what she dreamed of as a kid working in media, “The surprising part was landing here in the audio realm.” She got her start in a local 24-hour TV newsroom where she worked on a Public Affairs show. She later moved to Boston before landing at ABC in 2015. “Just before the 2016 campaign really kicked into gear. And as you may recall, that was quite an interesting election. So I got to ABC just in time to cover what was an unexpected, unorthodox campaign.”

Her TV and political roots landed her a spot on the This Week with George Stephanopoulos. She later moved closer to the hill to the Pennsylvania Avenue unit. “So I have a deep background in political journalism.” Something which has come in handy when she transitioned to ABC News Radio during the pandemic.

A temporary opening on the podcast team became permanent and later helped her transition to her current Vice President role at the outlet. “I’ve been really immersing myself now in radio, having had quite a great education in the podcast space. Now, I’ve had a real sort of intensive crash course in the business of radio and it’s been great.”

She called the transition from TV to radio “eye-opening” adding, “From a craft point of view the power of the spoken word, the importance of the writing being crisp and clear and engaging.” Alesse later added, “Every word has to matter because you don’t have the visual there to support understanding and to help transport and aid the audience in getting the information. [The information] has to come directly from the anchor’s mouth or the host’s mouth. Clarity is is paramount.”

It’s more than just clarity, Alesse believes a good story needs to be unique, and relevant, but most importantly: “We’re always looking for ways to inform and educate and enlighten our audiences. And in some regards, depending on the platform, the medium, and the story, entertain a little bit.” One member of her team calls audio storytelling, “the theater of the mind,” a sentiment Alesse finds to be “lovely.”

While her career is full of great storytelling, Alesse attributes her success to those who were willing to take a chance on her skills and talent. “It’s something that I take to heart and I sort of want to pay it forward for other folks to give them those opportunities.” Grateful for all the mentors she’s had over the years, some of the most helpful to her have been, “Mentors who have been direct and frank have helped me, to grow and to find new opportunities when they come. So I pass that forward as best I can.”

One of the most important pieces of advice she received early in her career was “You got to decide, do you want to be a reporter or do you want to be a producer? And I said, ‘Well, I don’t know, I’ll explore both.’ And he said, ‘No, you have to decide which one you want to do.’”

This is just a part of the advice she shares today with others who are looking to step into the industry. The other piece of advice she gives is this; “Be kind. Be open-minded. Always look for learning opportunities. Say yes to new to new opportunities and new experiences. You never know where they’re going to lead you.”

Liz Alesse didn’t expect her career to delve into radio but she’s really proud of her work and the work of her team. “There’s a lot of work that there’s still to be done in radio and across audio that I’m really looking forward to. In terms of positioning this business, growing this business, innovating, looking for new opportunities to serve the radio stations that are our clients, and creating new podcasts to build that audience and to keep them coming back for more. That’s really the fun stuff.”

What she believes is most vital for her and the outlet is using resources appropriately for their local stations. “We don’t have any radio stations of our own to program. We’re providing content and information to radio stations so they can inform their listeners so they can get on the air and have the best quality journalism.”

Liz Alesse believes this helps stations to know, “they can rely on us to deliver top and bottom of our newscast, breaking news coverage to give them the sound bytes from across the world that they need to fill out their newscasts.”

While today’s news environment can get “complicated” or tiresome, Liz Alesse believes, “We’re all in this together.” Adding, “I’m really proud of the progress that this team has made, and the and the work that they do every day.”

What’s most important for her is building a great team that will support each other no matter how rough the news cycle may become. “Some of these days get intense and we’re still — at the end of the day — able to high-five each other and pat each other on the back and celebrate the wins. And it’s just it’s just a really good feeling.”

Long Record of Laziness By Nielsen to News/Talk Radio Continues

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Nielsen recently announced the release of The Record, described as “a quarterly look at how U.S. audiences spend their time with radio”. The Record is a joint production of Nielsen and Edison Research, utilizing Edison’s Share of Ear® studies to give the report more substance.  This will be appreciated by the industry.

Nielsen’s release states that “The Record will offer a unique view of time spent with ad-supported content” (italics theirs). As always, I’ll find a fly in the ointment. 

In the first release, Nielsen notes that news/talk has a 10.8% share of persons 18+ on a total week (Monday-Sunday, 6 AM-Midnight) basis. Well, yes and no. It comes down to an asterisk.

That asterisk next to news/talk states “includes both commercial and non-commercial stations”, in other words, this is not a view of ad-supported content when it comes to the news/talk format. It’s everyone and in terms of understanding how the news/talk format is performing, well, you won’t find any conclusive answers here because commercial news/talk and non-commercial news/talk (public radio stations) are combined.

Why? The reason is nothing more than laziness. Nielsen currently offers 63, yes 63 different format descriptors that a radio station can choose. Even with 63 format options, commercial news/talk and public news/talk are lumped together. I’ve asked Nielsen for a long time to offer a second news/talk format description, call it “public news/talk”, “non-commercial news/talk” or whatever, but allow the public news/talk stations to distinguish themselves from the commercial versions. 

To put it in context and to show you how long I’ve complained about it, my standard line was “How much audience sharing do you think goes on between Rush Limbaugh and All Things Considered?” Rush died over three years ago.

Here are some of the format choices Nielsen offers today:

  • Children’s Radio (Radio Disney no longer exists on broadcast)
  • World Ethnic
  • Family Hits
  • Comedy
  • Blues

There are 13 possible formats for Spanish language including Spanish news/talk. There is also a “talk/personality” option and a few news/talk stations use that but it doesn’t help matters at all.

This is not to denigrate a station running any of those formats listed above, but there are far fewer of them than the number of public radio stations registered as news/talk. How hard would it be for Nielsen to add another format and inform the public radio community about the option?

Beyond that, there are likely other errors in the release. Some college radio stations list their formats as “alternative” and some are “classic rock”. A handful are in the system as “top 40”.  The difference in the resulting audience numbers is far smaller than the news/talk number, but I’d bet a cup of coffee that some non-advertiser-supported audience exists in Nielsen’s ad-supported estimates (italics mine).

Can the numbers be presented the right way in the current system? Yes, and I know that because I used to do it at Cumulus. 

In Nielsen’s National Regional Database (NRD) which can be accessed via Tapscan if you subscribe to NRD, you simply eliminate any station in the non-commercial FM band (88.1-91.9 MHz) and then take out the public news/talk AMs and the handful of public news/talk stations that are in the commercial FM band, for example, WNYC-FM in New York and WDET in Detroit. 

And while you’re at it, be sure to eliminate the Canadian news/talk stations that are on the list.  While those are valid stations, not many people in the US news/talk radio audience care about how Justin Trudeau is polling against Pierre Poilievre ahead of whenever Canada has their next national election.  It takes some extra work, but you can produce a legitimate ad-supported news/talk share using Nielsen data.

This is a disservice to the industry. Both the commercial news/talk stations, in other words, the readers of Barrett News Media, and the public news/talk stations should be calling and emailing their Nielsen reps or Rich Tunkel, Nielsen Audio’s managing director and a good guy, asking for this change. This is not a big ask by any stretch and if you get an answer like “we don’t have any more formats available”, ask how many stations are currently registered as “Children’s Radio” or “Comedy”.  

Already, Radio Ink quoted the news/talk data last Tuesday without noting the “includes non-commercial” aspect. Don’t blame Radio Ink for missing a footnote in the data tables but blame Nielsen for their unwillingness to add one lousy format option used by many stations.

In conclusion, let’s update my earlier question:

How much audience sharing do you think goes on between Clay Travis and Buck Sexton and All Things Considered? Is there much audience sharing between Ben Shapiro and Morning Edition? How about Chris Plante and Fresh Air with Terry Gross?

Should be a lot…as far as Nielsen is concerned, they’re the same format. No different than sharing you’d expect between two CHRs or two Hot AC stations, right?

Maybe Nielsen will go ahead and make the change…they need to go on The Record.

Let’s meet again next week.

Conflicting Reports Surface About Patrick Beverley, Ability to Appear on ESPN Studio Shows

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After Milwaukee Bucks guard Patrick Beverley declined to answer a question from and eventually directed ESPN producer Malinda Adams to leave postgame media availability on Thursday night, those in the sports media industry and beyond called him out for his unprofessional and unacceptable behavior. This occurred after Beverley asked Adams if she was subscribed to his Barstool Sports podcast, to which she replied that she was not. As a result, he informed her that he would not speak to her and soon thereafter said to remove her microphone from the media scrum.

Michael McCarthy of Front Office Sports has reported that Beverley is banned from making guest appearances on ESPN studio shows, including Get Up and First Take, after he had appeared on programming during the NBA Playoffs last year. Austin Karp of Sports Business Journal, however, has cited a source close to the situation saying that this is not the case.

Beverley, who since apologized to Adams over the phone along with the Bucks organization, is also under investigation by the National Basketball Association surrounding an incident where he hurled a basketball in the direction of Pacers fans twice in the fourth quarter of the game while on the bench. From the moment these incidents occurred, Beverley has been criticized for his behavior and could face further repercussions depending on a decision from the league. The 12-year NBA veteran will be a free agent this summer upon the expiration of his contract.

John Ourand: Warner Bros. Discovery ‘Prioritizes the NBA’

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The NBA is currently in the midst of negotiations to reach terms on new media rights agreements with various distributors. Over the last two weeks, reports have stated that a framework has been reached between the league and The Walt Disney Company (ESPN/ABC) that will result in the company retaining the NBA Finals for a reported $2.6 billion annually. Amazon also reportedly has the framework to acquire a streaming package of games worth $1.8 billion annually. NBCUniversal is reported to be bidding $2.5 billion for a slate of games of its own, which would presumably take longtime rightsholder Warner Bros. Discovery out of the mix.

John Ourand, a senior correspondent for Puck News and former reporter for Sports Business Journal, has discussed the ongoing NBA media rights negotiations over the last several months in his twice-weekly private newsletter, “The Varsity.” During a recent guest appearance on SI Media with Jimmy Traina, he spoke about the situation surrounding a third NBA media rights package and where it could land.

“If you look at the NBC bid, the thing that the NBA would like about the NBC bid is the idea that it’s going to have NBC, the broadcast television network,” Ourand said. “The thing that NBC really likes about this bid is the idea of taking exclusive games and putting it on Peacock, their streaming service, because they’re trying to build up Peacock as much as they can. And Paramount+ and Peacock and ESPN+, they’ve all found out that if you get live sports, you generate a lot of subscriptions off of that with passionate fans.”

Ourand pointed to how Peacock retained users who had signed up for its platform to watch an exclusive NFL Wild Card game between the Kansas City Chiefs and Miami Dolphins. In fact, a study from Antenna found that among the 3 million users who paid for the service leading up to the contest, 71% of them continued their subscriptions seven weeks later.

Although Warner Bros. Discovery has yet to broadcast an NBA game exclusively on Max, it is working to grow the platform and has implemented it within its sports offerings, in addition to its linear networks (TNT, TBS, truTV) and digital platforms (Bleacher Report, House of Highlights). The company also operates the league-owned broadcast network NBA TV, which is currently distributed in 33 million homes according to data from Nielsen Media Research.

“I am very positive about Warner Bros. Discovery’s chances to keep the NBA,” Ourand stated. “I know they prioritize the NBA, I know that their NBA contracts are a big part of why TNT and TBS command so much money from the cable and satellite operators and I know that the idea that they’ve had the NBA since the 1980s is that’s part of the DNA of the company. Even though the executives haven’t been around for that long, it’s just who that company is. I believe that Warner Bros. Discovery is going to pull out all the stops in order to keep the NBA.”

Charles Barkley, who has been a studio analyst for Inside the NBA since 2000, recently expressed that he has an opt-out in the new 10-year contract he inked with Warner Bros. Discovery last year should the company lose NBA media rights. Colleagues Kenny “The Jet” Smith and Shaquille O’Neal also have these stipulations within their deals that would permit such a move. In an interview on the Dan Patrick Show on Friday morning, Barkley expressed a feeling of uneasiness at TNT Sports and that a decision is expected to come later in the day.

“I always got frustrated when ESPN changed its NBA studio show every couple of years it seemed because they were always competing against Inside the NBA,” Ourand said. “Well, Inside the NBA is barely a studio show; it’s barely an NBA show. They talk about the NBA and they show highlights, but it’s a complete entertainment show.”

Traina emphasized that the quartet is given a significant amount of freedom by TNT and often stay on until 2 a.m. EST during the NBA Playoffs. If the show was to move to NBC, it could potentially become problematic because of other programming that takes place on the linear network. Moreover, he does not believe that people would watch the show on Amazon during the regular season, although regular-season viewership of the league on ABC, ESPN, TNT and NBA TV averaged 1.09 million viewers, which is up 1% year-over-year.

“For as long as I’ve covered this beat, broadcast television is where everybody wants to be because that has the biggest reach,” Ourand said. “Well, the NBA is looking at Netflix, and it has a reach that goes beyond our shores. It’s an international reach, and the one thing that Adam Silver has always said is, ‘We need to redefine what we view as reach.’ Something like Amazon, it’s able to reach more people, maybe a different [demographic] of people than traditional TV is used to.”

Dan Mandis: CNN Dishonest in Undecided Voter Coverage

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As the run-up to the 2024 Presidential election continues, cable news outlets have featured sit-down discussions with undecided voters. CNN recently held one, and SuperTalk 99.7 WTN host Dan Mandis found the coverage disingenuous.

During Nashville’s Morning News, Mandis lamented a recent panel of female voters who claimed they were undecided on who they would support in the 2024 election.

During the conversation, the women used terms like Trump would “slither” away from the federal charges he’s facing, that the former President believed he was “Teflon” from charges, while another talked about the potential cases could “bury him.” The majority of the women also claimed that Trump being convicted of a crime in the hush money case with Stormy Daniels would disqualify him in their eyes.

Dan Mandis argued that, in his view, the women clearly were not undecided voters, and claimed more nefarious circumstances were at play by CNN.

“CNN is absolutely desperate. This whole thing I believe is sort of like a power of suggestion. What CNN is trying to do is that they’re reacting to their own polling that … shows that Biden is in trouble,” said Mandis. “So now, through the power of suggestion, what they’re trying to do is convince women that Biden’s not so bad, by demonizing Donald Trump. Isn’t that obvious what they’re trying to do? CNN ‘s own dishonesty about this piece tells you that they are clearly trying to convince women that Donald Trump is truly awful.

“CNN couldn’t find any women who perhaps might be just a little more in the middle?,” he concluded. “I know that there are women that are clearly conflicted. But they can they can state it more fairly or fair than these women are here. Because these women are not conflicted at all.”

Google Podcasts to Close in June

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Late last year, it was announced Google Podcasts would cease operations. We now have an official date that the division will shutter.

The app will officially end on Sunday, June 23rd. The company will allow publishers just over a month to move their current podcast libraries over to another platform before completely ending the service on Monday, July 29th.

Originally, the plan was to shutter Google Podcasts in March. That timeline, however, proved to be too quick for many content creators who published their on-demand audio with the platform.

The end of the service coincides with an increased usage of YouTube for podcast discovery. 19% of all weekly podcast listeners claim they find new podcast content on the digital video platform also owned by Google. That figure rises to 26% when segmented to just the Persons 18-34 demographic.

The company has implemented all podcast and on-demand audio into its popular YouTube Music app.

Dan Bongino: Hackers Tried to Take Down My Website

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A pair of conservative media websites were hacked Thursday, with the content being taken over by the groups attacking the website. Dan Bongino has revealed his website was part of the attack.

Websites for Human Events and The Post Millennial were taken down by hackers, and replaced with a letter claiming to be from Post Millennial senior editor Andy Ngo. At the end of the letter were links to download personal information of the subscribers and writers and editors of The Post Millennial.

On Friday, Bongino took to X to claim his website — BonginoReport.com — was also under attack. However, the yet-to-be-identified group attempting to access the site was unsuccessful.

“FYI, some communist f—s tried to take down our news website at BonginoReport.com last night,” the nationally syndicated host wrote. “Said communist f—s were unsuccessful and our site is running smoothly.”

Bongino concluded the social media message with a middle finger emoji.

Tom Ackerman to Once Again Back Up Chip Caray Calling St. Louis Cardinals Games

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Tom Ackerman, sports director at KMOX in St. Louis, will once again have the chance to call some St. Louis Cardinals games on Bally Sports Midwest. Ackerman called eight games last season as he filled in for primary play-by-play voice Chip Caray.

According to the St. Louis Post-Dispatch, Ackerman will be on the call this weekend as the Cardinals host the Chicago White Sox for three games. Ackerman told the newspaper this is the only assignment he has on his calendar currently, but that he is ready if more games should come available.

Ackerman was asked about getting games with struggling teams as the White Sox come in sporting a 6-25 record on the year. He told the Post-Dispatch, “If the Cardinals are the superior team in the series, I may have some fun things to call…and make it as exciting as possible.”

Ackerman co-anchors the morning show on KMOX, Total Information A.M. The station is the radio flagship for the Cardinals. In year’s past, Ackerman has called Spring Training games, however, last season was his first doing regular season games.

Report: Michael Irvin Out at NFL Network; ‘NFL Total Access’ to End

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As layoffs continue at NFL Network, Ryan Glasspiegel of the New York Post has reported NFL Hall of Famer Michael Irvin will not have his contract renewed. Irvin had been with the NFL Network since 2009.

Irvin had been a part of the network’s ‘NFL GameDay’ show, hosted by Rich Eisen, along with Kurt Warner and Steve Mariucci.

Irvin had been suspended by the network following misconduct accusations stemming from a brief encounter he had with a woman at a Phoenix hotel in February 2023. Irvin filed a $100 million defamation lawsuit in the matter, which was settled paving the way for Irvin to return last year.

Glasspiegel’s report also says the NFL Network’s ‘NFL Total Access’ show will have its final episode later this month. The show has been a part of NFL Network’s programming since 2003.

Earlier today, A.J. Perez of Front Office Sports had this report on his X account:

“The NFL concluded a round of layoffs over the last 24 hours, cuts that impacted some NFL Network employees. The league-owned cable channel is expected to have an altered programming schedule this upcoming season, sources told Front Office Sports. An NFL spokesperson said the league-wide cuts were made to ‘ensure the continued strength of our game and the business.'”

Last month, the NFL Network let go of Melissa Stark, Andrew Siciliano, James Palmer, and Will Selva.