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Steve Scully on Balancing Politics and Respect on “The Briefing” at SiriusXM

While many media outlets are, whether they admit it or not, pouring out partisan talking points and clickbait garbage, the team at SiriusXM’s POTUS channel is working hard to ensure an unbiased news source still hits the airwaves. This includes Steve Scully’s 12 p.m. to 2 p.m. show, The Briefing with Steve Scully.

“We’ve gone through difficult times in the past. We’ve gone through a civil war and the civil rights movement and world wars and scandals. We’ve been through all of this before,” Scully affirmed. “So when you try to understand the context of where we are today by understanding where we’ve been in the past, I think it makes it easier for many people to realize that, whatever you feel about the current political environment, this too is going to pass.”

The 14th of 16 siblings, Scully admitted that “politics was part of the conversation at the dinner table.” In addition to his paper route as a kid, the Scully family routine was to watch the news and then have dinner together. “So I grew up with a keen interest in understanding the news and understanding politics.”

Learning Balance at the Kitchen Table

Having a large family likely also helped him develop his calming cadence and neutral but forward demeanor. “In my family, I have Donald Trump [supporters], I have Bernie Sanders [supporters]. At our kitchen table and at Thanksgiving and at family get-togethers, I hear it from all sides. So maybe that’s a good training ground in understanding how you try to have a balanced point of view.”

The most important thing Scully brings when talking to either side is respect. “I respect the people who support Donald Trump, and I respect the people who support Zoran Mamdani, because that’s how they feel. I may not agree with everything that one side or the other says, but I want to understand where they’re coming from. And that’s always been my approach when it comes to the POTUS program.”

It’s an approach Scully carried on C-SPAN for 30 years before bringing it to his SiriusXM POTUS show. “A Northwestern University professor once told me, ‘Scully, don’t tell me what you think, tell me what you know.’ And so I’ve really taken that to heart,” Scully affirmed.

On his program, all are welcome, from MAGA Republicans to Democratic socialists. It’s how Scully brings a sense of balance to the airwaves. It is also how he has garnered the respect of, and been able to interview, every president since Gerald Ford.

The Key to a Great Presidential Interview

“Each president is different. If you’re interviewing, for example, Barack Obama, he is a law professor at heart, so he will give very lengthy answers. If you’re interviewing President Trump, you know that he’s going to do the weave and he’s going to kind of go all over the place. If you’re interviewing somebody like President George W. Bush or Bill Clinton, George W. Bush, especially, would give very, you know, crisp, concise answers.”

While most of his presidential interviews took place while the subjects were in office, Scully was able to interview both Presidents Ford and Carter after their terms ended. “When I interviewed Gerald Ford in the 1990s, it was during the time of the Bill Clinton impeachment. So we talked about impeachment and whether that was right or wrong.”

One common thread Scully maintains, regardless of whether the president is in office, is to use their own words when questioning them. “A president cannot dismiss what they’ve said in the past. And they can either back up or change their views on what they said at a certain point in time. So that’s always been my approach.”

Most importantly, he doesn’t want the interview to be adversarial. “You want to be direct, you don’t want to be confrontational, but you want to hold them accountable. And you want to be directing your questions, ask a single-part question, not a three-part question, listen to the answer, and then follow up. ‘But Mr. President, you didn’t answer my question; let me go back to point X, Y or Z.’ So that’s how I try to approach it.”

Looking Toward the Future

Today, in 2026, an Emmy Award-winning anchor like Scully is rare — he even admits this generation of Americans has “a highly polarized media, you have partisan media to the left and to the right, and you have social media, which is toxic.”

Scully, who in addition to his radio gig is also a university lecturer, believes this is causing a problem among Americans, where “people are gravitating to their own point of view without being open to another point of view.” The self-proclaimed “history and political nerd” noted that most generations have differences, but they all fought one common enemy. “This generation is more defined by the polarization.”

The political scholar advises his students and listeners to “turn off social media, turn off the partisan media to the left and to the right. And more importantly, be more open-minded to other people and their point of view and come to the conversation with a level of, if not respect, then a level of understanding that you can appreciate why that person feels the way they feel without making it personal and without making it toxic. And that really is the problem that we’re seeing in our media today.”

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Carlie Irsay-Gordon Understands What Too Many Leaders Have Long Forgotten

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Every organization and brand should want a manager like Indianapolis Colts owner Carlie Irsay-Gordon. Along with her two sisters, Irsay-Gordon inherited the team following the passing of her father, Jim Irsay, last year. But since taking over, Irsay-Gordon has easily been the most active, present and visible of the three. Apparently, some find her willingness to be active, present and visible to be a negative.

To understand why, you have to understand how traditional corporate America often operates. CEOs and executives can become completely separated from the people doing the actual work — the ones grinding day and night to ensure execution is at its finest for the good of the company.

Instead of simply enjoying the luxuries that come with being an NFL owner, Irsay-Gordon is instinctively curious and willing to ask questions of her employees. In fact, she’s been doing it for several years now. But that’s a negative thing?

Be Curious, Not Judgmental

I’m a huge fan of Ted Lasso. In one of the show’s first episodes, Ted misattributes the quote “Be curious, not judgmental” to famed poet Walt Whitman. He talks about how people tend to judge instead of being curious and asking questions.

It’s hard to define what makes a good leader. Some lean on vision and thinking differently. Others rely on skill sets and ingenuity. But to be a good leader, you must understand the temperature of your employees. What defines them. What drives them.

Just as important is creating an open relationship in which employees understand you, and you understand them.

“It just helps to understand and to ask questions. One of the things, in my opinion, like being a good leader is about listening, really to understand. And I think that’s what the best teams do,” Irsay-Gordon told Front Office Sports.

There’s a lot to be learned from a single quote. There’s also an education to be gained from watching Irsay-Gordon in action.

She’s standing on the sideline instead of sitting in the owner’s suite. Taking notes during games, looking more like a coach than an owner. She’s wearing a headset from time to time and asking questions about schemes before games to gain a better understanding of the “why” behind a call.

Irsay-Gordon’s curiosity is a form of leadership. Her involvement speaks volumes. Yet, some consider the concept foreign and even a deterrent.

“I think the owner on the sidelines taking notes is fu**ing nuts,” Bill Simmons said on his podcast. “It’s bonkers. I can’t believe she does, and I can’t believe people haven’t talked her out of it.”

Wouldn’t any fan want an owner who’s genuinely curious and involved with their team? Male or female.

Working Your Investment

Irsay-Gordon earned her ownership through her family’s bloodline, but she’s also consistently investing her own time and money into the organization. It’s not a small commitment, and she’s taking responsibility for a family legacy. What Irsay-Gordon is doing isn’t necessarily new. Owners have spent time on the sidelines during games, depending on the circumstances and their level of involvement.

The difference is that Irsay-Gordon appears to be using that proximity as an opportunity to learn.

Instead of being present for a photo op and a handshake, Irsay-Gordon has found another avenue of investment in her team. She’s asking questions that lead to answers about why certain play calls work and others don’t. Also learning how different forms of communication between personnel are handled in different situations. She’s choosing to educate herself on the game her father loved, shaped and helped build.

The goal is to continue building on that foundation with a better understanding of how everything works in concert with one another. Yes, Irsay-Gordon is curious and asking questions. But the criticism of that approach reflects an outdated idea of what leadership is supposed to look like.

The Give-A-Damn Factor

Leadership in 2026 isn’t about having all the answers. It should be about having the humility to ask the right questions. Building relationships and comradery with your teammates. Showing that you give a damn not just about business but about the people who execute your business. If all you care is about the bottom line, you’ll never find a team that truly cares about you.

Carlie Irsay-Gordon isn’t standing on the sideline because she believes she knows more than the people around her. She’s there because she wants to understand more. She listens, takes notes, and asks questions. She educates herself on the people and processes that make her organization successful.

That’s a lesson every leader, regardless of industry, can take from Irsay-Gordon. Curiosity isn’t a weakness. Being present isn’t a distraction. And asking questions doesn’t diminish authority. It can strengthen it.

In 2026, employees need leaders who are active, inquisitive and genuinely interested in how the sausage is made, not just how much is being sold. The best leaders aren’t afraid to admit there’s more to learn. They understand that listening creates better relationships, education creates better decisions, and curiosity creates a better understanding of the people they’re asking to perform at their highest level.

Maybe the real problem isn’t that Irsay-Gordon is too involved. Maybe we’ve spent too much time convincing leaders that being involved means they don’t trust the people around them. There is a difference between micromanaging and understanding. Irsay-Gordon appears to understand that distinction.

And if more leaders embraced her willingness to be curious, listen and learn, we’d probably have a lot more organizations where the people doing the work actually felt understood by the people leading them.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

What Radio Can Learn From Russian Cover Band Leonid and Friends

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Before you read this article, do yourself a favor and take a few minutes to go down a YouTube rabbit hole with the best — and possibly the only — Russian Chicago cover band in the world, Leonid and Friends. I’ll get you started with a taste.

I wasn’t familiar with them until I came across a Hypebot article about the band. The focus of the piece by Jeremy Young is their touring strategy, which I’ll get to in a minute. But the more I thought about the band while I grooved to their cover of “Make Me Smile,” the more I realized there are a couple of interesting takeaways for Classic Rock stations here.

Don’t Underestimate Cover Bands

The first: Don’t underestimate the power of cover bands. I still come across some stations and Program Directors who turn their noses up at these acts. But the fact is, they are doing great business. According to a 2024 article, tribute acts are booking more than $1.7 million in ticket sales annually. More importantly, their shows are a gathering point for existing and potential listeners. If they care enough to come out and see a cover band play Classic Rock songs, your station needs to find a way to shake their hand.

I realize that for a lot of stations that are shorthanded, this is a tall ask. And that’s exactly why I think cover band shows are so valuable. It’s efficient marketing. There aren’t many places where you’ll find a higher concentration of people who are highly likely to appreciate the music on your station. Take advantage of it.

Bring the Show to the Fans

Now, while I’m on to their cover of “I’m a Man,” let’s consider the second takeaway from Leonid and Friends. In his column, Young points out that the band’s touring strategy is unique and may be rewriting the book on how to effectively route artists.

He notes that when the band hits the road, it pays a lot of attention to secondary and tertiary markets. They believe that not every music fan lives in a major metropolis. So instead of making everyone drive to the big city, they are bringing the tour to smaller cities like Red Bank, NJ; Shipshewana, IN; Immokalee, FL; and other similar spots. And for the record, those dates are selling out.

It doesn’t mean they don’t play major markets; they just aren’t the only dates on the schedule — and hopefully the back of the T-shirt. And while the Hypebot article doesn’t explicitly state it, I’m assuming that some of these booking decisions are based on their viewing statistics. Since several viral videos have driven their popularity, I’m confident they are using that data to plan tours.

Your Data Shows Where Your Fans Are

Your station, of course, has similar data available. Nielsen reports will tell you where your diaries or meters tend to fall over time. Then consider how long it’s been since your station made an appearance in some of the areas where it’s most popular.

It seems like I frequently hear about parts of town the station just “never gets to,” yet you have fans there. It’s those ZIP codes, much like the smaller markets Leonid and Friends are scheduling on their tour, that are the most appreciative when you come to town.

Before the typical refrain starts — yes, I know, it’s hard to get to ZIP codes that are off the beaten track when the station is shorthanded. I will once again submit that, much like with cover band shows, that’s exactly what makes this worthwhile. It’s efficient marketing.

Promoting an event or remote in an area you rarely go to will bring out the station’s biggest fans, giving you a chance to interact with a lot of core listeners in one concentrated effort. That means you don’t have to do a lot of these. Commit to just one appearance a month. Over the course of a year, you’ll be surprised how many people you’ve gotten to meet and how much they’ve spread the word to their friends.

And now I’m off to groove to their version of “Saturday in the Park,” which is where your station should definitely be if it’s in a hot ZIP code.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Radio Programmed the Algorithm Before Anybody Knew What It Was

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When I was programming radio, everything came back to routine.

What time does the listener wake up? When are they in the shower? When are they getting the kids out the door? When do they get into the car, and when do they walk into work?

We had ratings. We had research. We had more spreadsheets than anyone should ever have to look at. But behind every one of those numbers was something much simpler: human behavior.

So here’s the question I keep coming back to. Have technology and changing lifestyles destroyed those routines? Or have they made understanding routine more important than ever?

We Were Programming People, Not Just Clocks

The programming clock was never just a map of where the songs, commercials and talk breaks went. It was built around what we believed the listener was doing at that exact moment.

Morning-drive pacing shifted as the morning went on. The 6 a.m. listener and the 8:30 listener weren’t living the same life, and good shows didn’t treat them the same way. Benchmarks were scheduled on purpose. Contesting ran at certain times for a reason. Features lived in predictable places so people knew exactly when to tune in.

Think about the continuing saga. It’s the bit that lives in the same spot every day so listeners can follow the story from one morning to the next. If it ran at 6:20 yesterday, it runs at 6:20 today and picks up where it left off. There are two schools of thought on that. Some programmers swear by it, and others steer clear. I’ve always leaned toward running it at the same time to keep the story going, hoping it sticks with the listener. The risk, of course, is that a weak story sticks around too.

But that debate isn’t really the point. The point is that we were programming for people, not just clocks.

And repetition wasn’t always the enemy. Sometimes repetition is what created the habit.

We weren’t just trying to get somebody to listen today. We were trying to get them to come back tomorrow at the same time.

Then the Routine Got Blown Up

First came the smartphone. Then streaming, podcasts and on-demand everything. Then work from home, hybrid schedules and flexible hours rewrote what a weekday even looks like for a lot of people.

The old assumption — that millions of people were essentially doing the same thing at 7:45 every morning — isn’t nearly as reliable as it used to be. The commute that once delivered a captive audience looks different now, and for some listeners it’s gone entirely.

But that doesn’t mean routine disappeared.

People still wake up and immediately reach for something. They still have morning habits, workout habits, driving habits and nighttime habits. They’re just not necessarily the same habits as everybody else’s.

The mass routine fragmented into millions of individual routines. One person’s morning drive is another person’s walk down the hall to the home office. One person’s workout playlist is another person’s podcast queue.

Routine didn’t die. It personalized.

The Algorithm Is Really a Routine Machine

Spotify, YouTube, TikTok and every other platform fighting for our attention study behavior constantly. What do you consume? When do you consume it? What usually comes next? What keeps you there, and what makes you swipe away?

Strip away the engineering and those aren’t new questions. They’re the same ones we asked in programming meetings for decades. Technology is simply doing at an individual level what programmers once tried to do across an entire market.

Radio was programming the algorithm long before most anybody knew what an algorithm really was.

Today we have more data than programmers could have imagined 25 years ago. Streaming numbers. Digital analytics. Social engagement. Ratings. Dashboards on top of dashboards.

But numbers only tell us what happened. Great programming still requires asking why it happened.

What was that person doing when they tuned in? Why did they stay? Why did they leave? What would make them come back tomorrow? A dashboard can show you the exact minute someone tuned out. It can’t tell you what was happening in their kitchen when they did.

The Opportunity: Learn the New Routine

Radio shouldn’t be trying to recreate 1998 listening behavior. That world isn’t coming back, and chasing it burns energy we could be spending somewhere more useful.

The better questions are right in front of us. What does someone’s morning actually look like now? Where does radio fit alongside Spotify, podcasts, YouTube and social? What habits can our personalities create? What can we do at a predictable time that gives somebody a reason to return?

And maybe the biggest one: Can broadcast, apps, podcasts, video and social work together around a listener’s routine, rather than operating as separate products under the same logo? The brands that figure that out won’t just be on the air. They’ll be part of somebody’s day.

Technology changed. The commute changed. Work changed. Media consumption changed.

But human beings are still creatures of habit. Silicon Valley didn’t invent that. It simply built better technology for recognizing it.

Maybe radio doesn’t need to reinvent human behavior. Maybe we just need to understand the new routine — and earn our way back into it.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Why News/Talk Radio Hosts Should Never Book Their Own Guests

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There is an art to booking a guest, and often it is not advantageous for the host to produce their show. I get it: you may be a host who does not have an actual producer. Frequently, we refer to the show’s board operator as “the producer.” Well, I am going to explain why a producer is essential and what that job entails.

Hosts should not be booking their own guests. Sadly, some hosts are thrust into the role of the show’s producer, and this may hurt the show in a remarkable way. News/talk radio hosts are chatterboxes. They want to tell the guest about everything they want to discuss and share the questions. Once the guest knows the questions, however, they are able to sanitize their responses. When the guest knows the questions in advance, the answers will seem rehearsed and, quite frankly, boring.

Now, I don’t believe we should “Pearl Harbor” the guests. We should have fresh conversations with thoughtful follow-up questions, laughs, and sparring. Too much familiarity can create an inside conversation that loyal P1 listeners will get but that will be difficult for non-regular listeners to follow. Our shows should always be designed around what the target audience is experiencing, discussing, and feeling. By nature, we are very tribal.

This goes back to the beginning of humanity. Humans develop small groups of like-minded individuals who often share similar purposes and goals. Long-running news/talk shows frequently follow this very template. A show builds an audience that peaks a few years into its existence.

Slowly, that audience begins to erode. The show survives because of the audience’s loyalty and the ability to monetize it. This is the natural life cycle of any personality radio show. Obviously, we want to fight this trend.

Why a Producer Creates a Necessary Buffer

This is where a producer or a guest booker is essential. It allows the host to have feedback into guest booking but creates a buffer for the show. I know many hosts who have developed some sort of friendship with their regular guests. Familiarity doesn’t breed contempt in these situations — it can create boredom for the listeners. Aren’t we here for the audience? I often find hosts more concerned about what their guests think than about meeting the expectations of their show’s listeners.

During this election season, candidates or their people are really concerned about what is going to be asked in an interview. We should not be in the business of making sure that politicians or any guest looks good or bad. We need to be in the business of making sure the audience is served. I have a rule: questions should never, ever be shared. Topics on the docket? Sure, that is fine. I have had more guests than I wish to count ask for the questions in advance. Here is why that is a terrible idea. Let’s say there is breaking news claiming the gubernatorial candidate skinny-dipped at a sorority party five years ago. If you have agreed to the questions in advance and follow them, you are lying to your listeners. If you ask about the candidate’s alleged frolicking with co-eds, you are lying to the candidate. It’s kind of a no-win scenario.

The Pre-Interview

Producers, here is what you need to do when booking the guest: conduct a quick pre-interview covering the issues you wish to cover. Let’s say you have a guest discussing NIL who has no opinion on whether Congress should involve the federal government in regulation. Make sure the host knows not to go there with the guest.

If the host asks about federal interference in college sports and wants the guest’s thoughts, it will sound super clumsy when the guest says they don’t want to discuss that issue or have no opinion.

You don’t want the host to look stupid or the guest to be put in a bad position.

Guest Placement

The producer must work with the host to set the reasoning for why the guest is on the show. This is key. The producer and host must work together on guest placement. Let us say there is a guest with an intriguing human-interest story who is not a perfect fit for the target audience.

For your morning drive show, this guest is only available at 7:10 on a Tuesday. Work on another day to get them on during the 6 o’clock hour. Putting a guest who is off the reservation at prime time is a disservice to the expectations people have for your show. Poor guest placement is also damaging for your show and the clients that advertise. If you host a show for 15 hours a week, that is not a lot of time, and poorly booking a segment can be quite damaging.

Most of us work in buildings with several music stations. If you notice, the country station is not playing a random Metallica song, and the CHR station is not playing a song that is not a hit. Why do news/talk shows book guests who just don’t quite fit the expectations of the listeners or the mission of the station?

Interview Length and the Corporate Booker

What is a good interview length? I often find the shorter, the better in morning and afternoon drive. Let’s say your first segment in the hour is nine minutes. Don’t book the guest for nine minutes; set them up for up to nine minutes.

Here is an idea for larger companies that have cut down on producers: How about a corporate booker? This person would make the calls, pre-interview the guest, and provide a cheat sheet for the host. This would allow for corporate financial efficiency while setting up hosts with the best possible outcome for their shows.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Tony Dungy Knew Changes Were Coming With Football Night in America on NBC Sports

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Tony Dungy says he knew his time at NBC Sports was coming to an end. In fact, the Hall of Famer sensed it before the network ever delivered the news.

What We Know: Dungy discussed his Football Night in America exit during a recent appearance on The Sage Steele Show. He joined NBC after retiring as Indianapolis Colts head coach in 2009, ultimately spending 17 seasons there. Then in March, he confirmed on X that he would not return to the show this fall. Meanwhile, NBC reportedly planned to revamp the program, possibly taking it on the road all season. While he didn’t say his dismissal was due to his personal and outward religious beliefs, Dungy did hint that there was some items NBC Sports brass wished he would withhold.

What They Said: (All quotes via The Sage Steele Show):

Tony Dungy felt his dismissal was coming on Football Night in America: “I kind of knew that was going to be the case. They came to me and Rodney [Harrison] and said they wanted to get a little younger and change the voices. They appreciated what we had done, but they were moving on and reshaping the show. So it was tough, but that’s has happened before in my football career.”

Tony Dungy saw signs his time with NBC Sports was likely coming to an end: “I just knew that the direction that they wanted to go with the show. Some of the things that had happened there, and the fact that you really don’t stay 15-20 years usually at one place. I just felt like it was coming.”

Tony Dungy on being outward with your religious beliefs and working in media: “There are some things that I guess in TV, especially they want you to be careful because they want to attract everybody. They want to have an audience of everyone. They don’t always appreciate you speaking about your faith. But for me, I’m always going to do that. I’m going to try to do it in a respectful way, but people are going to know that I’m a Christian. That that part is never going to leave. I am pro-life, and I’m not going to be ashamed to say that.”

Tony Dungy said he felt he has a good understanding about being public with his beliefs with NBC Sports: “There were things that they didn’t want me to talk about. We had a good understanding. They knew who I was when I got hired, and it is what it is.”

What Remains Unclear: However, Dungy has not revealed his next career move. He previously said it could involve football, broadcasting, or church and community outreach. Additionally, NBC has not provided comment on Dungy’s appearance.

What It Means: Ultimately, Dungy’s comments show veteran talent often reads the signs before networks make it official. Moreover, he told Steele he will keep speaking openly about his faith, even when TV prefers caution. Notably, he said NBC knew who he was when it hired him. As a result, Dungy appears at peace with the decision and focused on what comes next.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Saga Communications Names John Hakim GM in Charleston

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Saga Communications has named John Hakim its new General Manager in Charleston, promoting him after five years with the company. Hakim previously served as the organization’s Director of Sales in the market.

What We Know: Hakim joined Saga Communications after working for Cox Media Group in Jacksonville. During his five years in Charleston, he has overseen sales efforts and developed relationships with clients and colleagues. Now, he’ll take over leadership of Charleston Media Solutions. Hakim replaces Paul O’Malley, who is leaving the General Manager position to become Saga’s Senior Vice President of Revenue Development. The company said the leadership transition will allow Hakim to build on the operation’s existing momentum.

What They Said: “John has earned the trust and respect of our of our world-class team through his leadership, integrity, and unwavering commitment to our clients and colleagues. Over the past five years, he has demonstrated the vision, work ethic, and ability to inspire others that define outstanding leaders. I can think of no better person to lead Charleston Media Solutions, and I am excited to see the team continue to flourish under his leadership.” -Paul O’Malley

“John’s appointment reflects Saga’s commitment to developing exceptional leaders from within our organization. He understands our culture, our communities, and the evolving needs of our clients. John has played a significant role in Charleston’s success, and we are confident his leadership will position the operation for continued growth and innovation.” -Saga Communications Chief Operating Officer Wayne Leland

What Remains Unclear: Saga has not announced additional changes to the Charleston operation following Hakim’s appointment. The company also hasn’t outlined specific priorities or initiatives for Hakim in his new role.

What It Means: Hakim’s promotion continues Saga’s strategy of elevating leaders from within its ranks. Meanwhile, O’Malley’s move into a corporate revenue role gives Saga an experienced executive focused on broader growth efforts.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

Pardon The Interruption Record Month Leads ESPN September Studio Show Viewership

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ESPN’s studio lineup grew its average September audience by 7% year over year. Meanwhile, four shows delivered their best Septembers ever including Pardon the Interruption.

What We Know: Across ESPN’s studio programming, average September viewership rose 7% compared with last year. The 6 p.m. SportsCenter led the way with 640,000 viewers, up 18%. In addition, Get Up averaged 461,000, The Pat McAfee Show drew 464,000, and NBA Today hit 329,000. Meanwhile, Pardon the Intrruption averaged 794,000 viewers, its best September since 2015.

What The Data Shows (Avg Viewership YOY via ESPN Press)

ShowAvg. Viewership (September 2026)Avg. Viewership (September 2025)
Get Up461,000459,000
First Take500,000551,000
The Pat McAfee Show464,000447,000
Big Day w/ Peter Schrager317,000N/A
Bussin’ & Pate On Campus317,000N/A
NFL Live472,000447,000
NBA Today329,000N/A
Pardon the Interruption794,000676,000

SportsCenter

ShowAvg. Viewership (September 2026)Avg. Viewership (September 2025)
5 p.m.526,000448,000
6 p.m.640,000542,000
Saturday AM482,000N/A
Sunday AM533,000N/A

What Remains Unclear: ESPN did not release specific figures for the 2pm weekday hour in their release last year for comparison to the new programming in 2026. However, the release states Bussin’ & Pate on Campus was up 26% comparatively year over year.

What It Means: Ultimately, ESPN’s studio shows are drawing audiences well beyond live games. Younger viewers are a key driver, with 10 shows posting gains among adults 18-49. For example, NBA Today jumped 45% and Big Day with Peter Schrager rose 30% in that demo. As a result, ESPN heads deeper into football season with momentum across its weekday schedule.

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Jay Wallace: Fox News Isn’t Courting Other Networks’ Viewers

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Fox News is marking its 30th anniversary as the dominant player in cable news. President Jay Wallace says the network isn’t focused on winning viewers from its rivals.

What We Know: Fox News signed on the air October 7th, 1996, and has since built a commanding position in cable news. During the third quarter, the network averaged more than 2 million viewers in primetime, while its challengers failed to reach 1 million. However, Wallace says Fox News’ growth hasn’t come from aggressively targeting competing networks’ audiences. Instead, he credits the network with expanding its overall audience and reaching viewers beyond the traditional cable news base. The comments from Wallace came during an interview with Variety’s Brian Steinberg.

What They Said: “We are not out there courting other people’s viewers … It’s hard to go after another network’s audience. We really expanded the center, of the amount of people who watch us.” -Fox News President Jay Wallace

What Remains Unclear: Wallace’s comments don’t indicate whether Fox News plans to adjust its strategy as the cable news marketplace continues to evolve. Meanwhile, competitors continue looking for ways to close the gap in audience size and attract viewers across television and digital platforms. Additionally, it remains unclear how much Fox News’ approach could change as younger audiences increasingly consume news outside traditional cable television.

What It Means: Fox News enters its fourth decade with a sizable advantage over its cable news competitors. Still, Wallace’s comments suggest the network sees audience expansion, rather than directly taking viewers from rivals, as a key part of its long-term strategy.

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CBS News Announces JD Vance Town Hall With Tony Dokoupil

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CBS News will bring Vice President JD Vance to Michigan for a town hall focused on the midterm elections. Tony Dokoupil will moderate the event as voters weigh issues ranging from affordability to immigration.

What We Know: CBS News will present CBS News Things That Matter: A Town Hall With Vice President JD Vance on Saturday, October 17th at 8:00 p.m. ET. The one-hour special will air on CBS and stream on Paramount+. Dokoupil, the anchor of CBS Evening News, will interview Vance before an audience of Michigan voters from across the political spectrum. The discussion will cover the congressional elections and issues including tariffs, healthcare, artificial intelligence, the war with Iran, immigration, affordability, and the state of American democracy.

What’s At Stake: Michigan will play a significant role in determining control of Congress during the midterm elections. The state features a competitive Senate race and several contested House races. Meanwhile, Michigan voters will elect their first new governor in eight years. Consequently, Vance’s appearance gives CBS News an opportunity to examine the political issues shaping voters in a key battleground state.

What Remains Unclear: CBS News hasn’t announced which specific voters will participate in the town hall or detailed the questions they plan to ask Vance. Additionally, the network hasn’t indicated whether the vice president will address other political developments beyond the issues outlined for the event.

What It Means: The Vance town hall continues CBS News’ Things That Matter series of special events featuring prominent political and public figures. The network has previously hosted town halls with Maryland Gov. Wes Moore and former Nebraska Sen. Ben Sasse. Furthermore, CBS News will make the special available on CBSNews.com and CBS News 24/7 following its broadcast.

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