Home Blog Page 843

Karen Carson Is Honored With The 2025 MIW Airblazer Award

0

Karen Carson, host of “Karen Carson in the Morning” at NEW 102.7 New York, has been named the recipient of the 2025 MIW Airblazer Award.

The award, in its tenth year, recognizes women for their contributions to the radio industry and their communities. The previous year’s winner chooses the recipient. The 2024 winner was syndicated radio host Delilah.

Carson said, “To be recognized by Mentoring and Inspiring Women in Radio, and to receive the Airblazer Award, is truly an honor. I’ve always believed in the power of authentic connection through audio. To be celebrated for doing what I love, alongside a team I adore, is just amazing. Thank you to MIW, Morning Show Boot Camp, Delilah and to all our listeners who tune in every day. You’re why we do what we do.”

Sheila Kirby, MIW Board President, added, “Karen exemplifies the resilience, creativity, and leadership that define the MIW Airblazer Award. Her voice resonates far beyond the mic… not just as a top-tier morning talent, but as a committed advocate for her community and an inspiring example for women in our industry.”

Delilah added, “Karen is an achiever, a performer, a most talented air personality. Her talents are for all to hear in Morning Drive on NEW 102.7 FM, scoring big wins and top rankings. She’s earned this Airblazer Award for her tenacity, talent, and trailblazing ways.”

Previous winners of the Airblazer Award include Dana Cortez (2023), Patty Steele (2022), DeDe McGuire (2021), Angela Yee (2020), Kellie Rasberry (2019), and Ellen K (2015).

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox. 

The Joe Pags Show Inks Deal with 550 KTSA to Become New Flagship Home

0

The Joe Pags Show has a new home in San Antonio, as 550 KTSA has inked a deal to broadcast the nationally syndicated show originating in the Alamo City.

Beginning on July 1st, the program hosted by Pags will be heard from 5-8 PM on the Alpha Media San Antonio news/talk station.

Previously, the show was based at crosstown 1200 WOAI. However, Pags was one of hundreds of employees affected by a round of widespread layoffs enacted by the company last year.

“I am thrilled to call KTSA the new flagship for The Joe Pags Show. I’ve been based in San Antonio for 20 years and have always been a fan of the amazing hosts on KTSA,” said Pags. It’s truly an honor to get back on the air in SA and talk with these amazing people on their ride home once again. I can’t thank Jeff Warshaw, Lance Hawkins, Greg Martin, and Dax Davis enough for this remarkable opportunity!”

With the addition of Pags, the station has shrunk The Jack Ricciardi Show from 3-7 PM to 3-5 PM in the station’s lineup. KTSA will also shrink The Lars Larson Show from 7-10 PM to 8-10 PM to accommodate Pags.

“Joe Pags represents everything we value at KTSA,” said Alpha Media San Antonio SVP/Market Manager Lance Hawkins. “He’s dynamic, authentic, and rooted in Texas values. Our mission is to build radio brands that are Live and Local, deeply involved in the communities they serve, and always evolving. Pags’ addition to KTSA proves that mission in action.”

The move by 550 KTSA comes as the station is in the midst of being purchased by Connoisseur Media, along with 206 other Alpha Media stations.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Tim Kurkjian Credits Dan Le Batard for Results of ‘Looks Like’ Game

0

Throughout the 20 years in which The Dan Le Batard Show with Stugotz has been on the airwaves, there have been a variety of recurring segments that have created perdurable moments and memories. Tim Kurkjian, the award-winning baseball reporter for ESPN, has been a frequent guest on Le Batard’s program throughout that time and recently hosted him on his podcast, Is This A Great Game, Or What?, proverbially turning the tables.

During the appearance, Kurkjian explained that Le Batard is the most clever person he has ever met other than journalist Steve Rushin and how that is really saying something. On top of that, he mentioned how his participation in a specific game from the show embeds itself within his professional career.

“I get more comments on the ‘Looks Like’ game than anything I have ever done in my entire career,” Kurkjian said. “I’ve covered the game for 45 years, and more people want to talk to me about this than anything else.”

Le Batard apologized for those who are uninitiated in this regard and elaborated that the visuals within this game are exceptional. Within his explanation, he recalled how one of the submissions delineated how former NBA head coach and ESPN analyst Jeff Van Gundy looks like the Queen of Hearts, resulting in laughter from Kurkjian and his son, Jeff, with whom he hosts the podcast. Over the years broadcasting with a variety of entities, some of which included 790 The Ticket, ESPN Radio and Meadowlark Media, Le Batard’s program has built and managed to retain its audience that appreciates the way in which the show discusses sports.

“When we interacted with our audience and the stickiness of the audience that makes that segment something that makes them connect with you in the street, that’s quite a compliment for you to say that it’s more than anything in your career when your career has a lot of sticky stuff in it, but it’s our audience of clever, funny people who appreciate that sports can be covered a little bit differently and also enjoy the competition of trying to be more clever than each other,” Le Batard explained.

“That competition stirred some really extraordinary writing, and some writing from people who might not be writers, but might also not be comfortable being funny in public because of whatever it is — insecurities are about public speaking — so they were able to sort of quietly compete on clever in the shadows anonymously.”

Adam McKay and Mike Schur are people who Le Batard considers to be friends of the show and “responsible for a generation of comedy.” Despite their skill and expertise in this genre, Le Batard depicted how it is one of the great frustrations in McKay’s career that he has been unable to write something that gets into this tournament. From there, Kurkjian spoke about how another “Looks Like” submission about Van Gundy set the tone in which he was portrayed as looking like “a coroner who did an autopsy while holding a ham sandwich,” enacting more laughter on the program.

“Jeff, do you think that Adnan Virk looks like the first man that James Bond sees as he crawls across the shore after surviving an explosion who says, ‘Welcome to Tangier, Mr. Bond’?,” Le Batard said.

This prompted Kurkjian to reminisce on when he was calling a game with Virk from Oriole Park at Camden Yards where New York Yankees superstar outfielder Aaron Judge hit a home run to center field that he felt was a “laser shot.” Before it officially crossed the outfield fence, Kurkjian started to laugh because of how hard Judge struck the baseball, along with Virk’s call in which he recited, “Welcome to Tangier.”

“Le Batard the next day calls me and brings me on the air,” Kurkjian said. “Was I laughing at how hard Aaron Judge hit the ball? That’s what the ‘Looks Like’ game does. It spurs home run calls and follow-up calls on The Dan Le Batard Show.”

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

ESPN, Premier Lacrosse League Agree to Five-Year Media Rights Deal

0

ESPN and the Premier Lacrosse League have reached a renewal for a five-year media rights agreement through which games within the entity will air on network platforms. The deal is going to commence with the 2026 season and includes all games within the regular season, All-Star Playoff and championship matchups, along with Maybelline Women’s Lacrosse League contests and future drafts. In addition to the multiyear deal, ESPN has also made a minority equity investment in the PLL, and according to a person familiar with the terms cited by CNBC, the company has acquired a 3% stake.

“We’re thrilled to continue our relationship with the Premier Lacrosse League and expand our commitment to the ascendant sport by bringing the recently launched Women’s Lacrosse League to ESPN,” Rosalyn Durant, executive vice president of ESPN programming and acquisitions, said in a statement. “This renewal reflects our dedication to showcasing the best in lacrosse, growing the game across all levels, and delivering world-class competition to fans year-round.”

The media rights agreement comes following a year in which viewership of the PLL championship game on ABC was up 9% from the previous year. Furthermore, the broadcast of the PLL All-Star Game was its most-viewed iteration of such in league history. While all PLL and WLL games will be available to stream on ESPN+, select games will also be presented on linear networks such as ABC, ESPN and ESPN2.

“This partnership marks a historic moment for the PLL and WLL,” Paul Rabil, co-founder and president of the Premier Lacrosse League, said in a statement. “ESPN’s renewed commitment, along with their investment, speaks volumes about the future of lacrosse. Together, we’re not only bringing the best in professional lacrosse to more fans, more often, but we’re building a model for how modern sports leagues can grow – with equity, innovation, and access at the center.”

The media rights deal comes shortly before the expected launch of the ESPN direct-to-consumer service through which fans can view content from various ESPN networks without a traditional pay television subscription. Along with this new business venture, ESPN is also slated to reveal enhancements to its app to introduce new features and personalized user experiences. Current standalone ESPN+ subscribers are automatically going to become subscribers to the ESPN select plan upon the introduction of the service, while those who bundle ESPN+ with Disney+ and Hulu will receive the ESPN select bundle.

“This renewed partnership with ESPN is a major milestone for the continued rise of both the PLL and WLL,” Mike Rabil, co-founder and chief executive officer of the Premier Lacrosse League, said in a statement. “It underscores the momentum behind both our men’s and women’s leagues and the demand from a growing, passionate fanbase — unlocking new opportunities for our players, partners, and fans alike.”

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

How Sports Radio Can Reclaim the Attention It Once Had

0

It’s been a long time since we had a good old-fashioned sports radio beef. I was reminded of this after watching a clip of Bill Colarulo absolutely torch “people who consider themselves sports talk hosts” for continuing to disrespect Philadelphia Eagles quarterback Jalen Hurts. The 97.5 The Fanatic host “punched up” at 94 WIP’s Top 11 athletes in Philadelphia list without naming names or even referencing the station.

“What really makes me chuckle is the false narrative that gets spewed by people looking to create drama and content by taking shots at our Super Bowl MVP quarterback,” said Colarulo. “Let’s try to knock him down for engagement.”

Shots fired, yes. Jab thrown, absolutely. Impactful? Not at all—but totally refreshing to hear. It reminded me that, unfortunately, sports radio has become softer than the Charmin at your local grocery store.

I understand and accept that sports radio has evolved since the days of Mike & The Mad Dog yelling and screaming about the latest with Joe Torre and Patrick Ewing. I agree that sports radio has grown up significantly from the red-headed stepchild it once was considered in the industry. I’ve grown older and wiser in my twenty-one years working in sports radio, and I also know that the game has changed.

It used to be ratings, now it’s revenue.

It used to be controversy, now it’s collaboration.

However, one thing that hasn’t changed and has remained constant through the evolution of sports radio is attention. Attention is a limited resource and more valuable than any metric, dollar, or download you can gain.

Sports Radio Needs To Study the Art of the Promo

Attention is what keeps people coming back for more. But where is the buzz in sports radio that’s driving people to return? If you work in sports radio, ask yourself: What are you doing to hook your listener and make them come back? No tease, no giveaway, no random Tuesday feature can replace the impact of gaining attention like a strategic jab at your opponent.

I’m a big fan of professional wrestling—have been my entire life. A good promo between a face (good guy) and a heel (bad guy) that tells a story hooks the viewer into having an emotional tie to pick a side. This leads to added attention, social engagement, and leaves the viewer asking for more.

With sports radio, who are the best faces and heels telling the story in your local market to drive attention to your brands?

What is sports radio’s answer to Pablo Torre vs. Bill Simmons?

Who is comparable to Stephen A. Smith and Michelle Beadle?

Is there anyone that plays on the level of Jason Whitlock and Dave Portnoy?

Michael Kay is no longer tossing Diet Cokes in the trash can mimicking Mike Francesa. Sports radio morning shows rarely simulcast with other markets to talk smack before a big game.

Who is driving attention to sports radio?

For Sports Radio, It’s Time To Break the Rules (Again)

The rule most—if not all—sports radio stations seem to follow lately is: don’t talk about the competition. You shouldn’t allow your opponent oxygen to breathe because you need to keep the focus on yourself. Focus on what you’re doing, not on others.

Yet in the same vein, sports radio will take shots at Stephen A. Smith for being too present on television, take issue with Pablo Torre’s reporting style, or praise anything Barstool Sports touches or creates.

Why does the rule only apply to local competition, when the battlefield for attention is more than your local market?

It’s time for sports radio to break the rules and earn the attention back.

In an attention economy, you need to pick your battles. Local sports radio hosts need to listen to their competition just as much as they do anything else. Challenge narratives, object to opinion, and allow your audience not only to hear your conflict—but see it.

It’s not about punching up or down. It’s about showing you have fight left in you. Use Barstool Sports as an example: they built their audience on “punching up” and playing the underdog in sports media. Dave Portnoy doesn’t hide from his critics, yet takes issue with discourse at any turn. They’ve battled, won, and conquered the attention economy—where sports radio is still playing catch-up.

Why can’t sports radio do the same?

In the case of Colarulo, why not embrace the quarterback of the Philadelphia Eagles for the Super Bowl MVP he is? Call out your opponents by name, and build your audience into a frenzy with an emotional attachment to join your battle.

The fact is, political commentary is tribal and owns the attention in broadcast media—from podcast metrics to television viewership and social media engagement. Why can’t sports radio return to the lane of picking sides, owning debate, creating controversy, and adding engagement?

Name a sports radio station that is owning the debate, creating noise, and is a dominant force in social engagement.

Can Sports Radio Reclaim the Edge It Once Had

Don’t get it twisted: sports radio is not going anywhere anytime soon. The health of the business remains strong, and the reach it still touches is a success story. The fact of the matter is the pool of sports radio talent has become diluted through layoffs, budgets continue to be slashed, burnout is more prevalent than ever, and more stations are giving way to syndication over local content—because of the attention it garners for free compared to the cost of paying talent just to fill time.

There was a time when sports radio was fun, creative, competitive, and in some cases brash and contentious. It was the pulse of the sports community and was the outlet for the voice of the fan.

Somewhere along the way, sports radio lost its edge. Maybe over time, the bad boys became dads. The fears of cancel culture plagued creative minds. Living in the comments gave caution to punching back.

If sports radio no longer wishes to be the disrupter it once was, then maybe the war in the attention economy is indeed over.

Have I got your attention now?

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

How Fox News, MSNBC, and CNN Covered the U.S. Bombing Iran and Why Donald Trump Fired Back

0

As soon as the U.S. airstrikes hit Iran’s key nuclear sites late Sunday, Fox News, MSNBC, and CNN went wall to wall, bringing in the network’s big guns to report the monumental news that President Donald Trump had pulled the trigger. 

The majority of the coverage fell into typical patterns of conservative Fox commentators and experts largely defending the president, with Life, Liberty & Levin host Mark Levin going so far as to say, “You can stand taller now, with your chest puffed out,” while calling for boots on the ground. Levin and Fox host Sean Hannity hailed the attacks as historic and heroic. 

There wasn’t a lot of diversity of opinion on the network. Hosts marched in lockstep with the administration, cheering the strikes that included bunker-busting bombs to damage Iran’s Fordow site, buried deeply underground. At one point, however, Fox News played a soundbite of Sen. Bernie Sanders (I-VT) saying, “The president doesn’t have the right” to initiate strikes without consulting Congress and calling that “an impeachable offense.”

What ensued was not a debate about whether he was right, but a forum to attack Democrats — most of them — for expressing animosity toward the president’s actions.

Fox did cover the dissent by Rep.Thomas Massie (R-KY), who also argues that Congress should have been consulted. One Fox News commentator slammed him: Massie “doesn’t think 46 years of maiming citizens is enough” to attack Iran. Trump wrote on Truth Social that Massie is a “pathetic loser,” and a top Trump ally is helping to lead a super PAC to unseat him.

Fox’s Bret Baier interviewed Vice President JD Vance Monday on Special Report and pressed him on something that the president had just posted, saying Israel and Iran had just agreed to a cease-fire–which was news to the vice president.

Staunchly liberal MSNBC featured a parade of guests, from Democratic lawmakers to left-wing pundits, who mainly ripped the president’s military attacks. 

When AOC said Trump “impulsively risked launching a war” and that “is absolutely and clearly grounds for impeachment,” NBC White House correspondent Peter Alexander played up her comments on MSNBC.

But there were exceptions to the onslaught of anti-Trump guests.

Morning Joe host Joe Scarborough, the onetime GOP congressman, defended Trump’s decision to target Iran’s nuclear sites over the weekend, saying Hillary Clinton and others would have done the same thing.

“I’m not championing either side of this,” Scarborough said. “Although I ask you, how difficult would it have been for any president to not take that shot…I find it hard to believe that Bush 41, Bush 43, Bill Clinton, Hillary Clinton, you know, go down the list, any president would have felt compelled to take that strike.” 

Scarborough, who has spent years attacking Trump despite a visit soon after the election to Mar-a-Lago, deserves kudos for his independence from liberal orthodoxy. It’s a stance not likely to please his viewers.

CNN, in many instances, attempted to play things more down the middle. Guests included both Republicans and Democrats who offered pro and con opinions about whether the strikes were justified. While CNN, a bit dull at times, surprised me by not turning itself into MSNBC Lite. 

CNN’s Wolf Blitzer spent many hours in the anchor chair. He interviewed Congressman Jim Himes, a Democrat from Connecticut, who said Trump was mocking the idea of consultation with Congress and had acted “unilaterally.”

Blitzer, who rarely shows emotion on the air, also interviewed Republican Congressman Darrell Issa, vice chair of the House Foreign Affairs Committee. He called the strikes “historic events” but also noted they were similar to previous military strikes under Democratic administrations. Issa also appeared on Fox.

And the host of CNN’s  Fareed Zakaria GPS, a foreign affairs expert, forcefully declared that “The big winner is Benjamin Netanyahu.”

Meanwhile, some in the liberal media who love to ridicule Rep. Marjorie Taylor Greene (R-GA), the fiery congresswoman, praised her for insisting she was not being disloyal to Trump by saying that the U.S. airstrikes were wrong and could lead to a third world war.

But while the administration has insisted it only wants to stop Iran from developing nuclear weapons, television jumped all over this Truth Social post: “It’s not politically correct to use the term, ‘Regime Change,’ but if the current Iranian Regime is unable to MAKE IRAN GREAT AGAIN, why wouldn’t there be a Regime change??? MIGA!!!”

Trump was in a celebratory mood Monday when he got Israel and Iran to agree to a cease-fire within 24 hours, something few would have thought possible. But by yesterday morning, after violations by both sides, Trump angrily told reporters near his helicopter that he was extremely unhappy with Israel’s substantial bombing of the Iranians after some fired by Tehran. He even declared that the two countries “don’t know what the f**k they are doing.” And he didn’t use asterisks. 

Rather than just attacking the Mideast countries, he also unleashed a scathing attack on his favorite target, television news. He was riled up as he assailed CNN and MSNBC for their skeptical reporting about how much damage the bunker-busting bombs had done to Iran’s deeply underground nuclear facility. 

“The sites that we hit in Iran were totally destroyed, and everyone knows it. Only the Fake News would say anything different in order to try and demean, as much as possible — And even they say they were ‘pretty well destroyed!’ Working especially hard on this falsehood is Allison Cooper of Fake News CNN, Dumb Brian L. Roberts, Chairman of ‘Con’cast, Jonny Karl of ABC Fake News, and always, the Losers of, again, Concast’s NBC Fake News. It never ends with the sleazebags in the Media, and that’s why their Ratings are at an ALL TIME LOW — ZERO CREDIBILITY!”

NBC had broken in with live coverage before the Joint Chiefs chairman told reporters the Fodrow site had suffered “severe damage and destruction” but that it was too soon to say whether it retained some nuclear capability–not exactly backing Trump’s declaration that it had been “totally obliterated.”

So when Trump demands the two networks apologize to the brave B-2 fighter pilots who dropped bombs on Iran’s Fordow facility, his own Pentagon can’t confirm his claims.

While Trump is hoping his attacks will bring an elusive measure of peace between Israel and Iran, it’s clear his years-long attacks on the media –and anyone who disagrees with him — are a battle that will never end. 

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Principles To Guide Urban Radio In Today’s Political Climate

0

Since we recently addressed Urban radio and “The Diddy Dilemma,” I figured this topic—while controversial—might also serve as an important conversation starter.

Throughout my career, I’ve always told my program directors that it’s critical to manage up. That means getting ahead of potential issues. Knowing when to bring up an issue. Reading the room, shaping the narrative when possible, and making sure leadership isn’t blindsided.

My father used to say, “Everything is political.” Back then, we didn’t talk politics or religion outside the house. Funny how times have changed—and how right he was.

These are uncertain times for on-air personalities and programmers in urban radio. There’s no denying the deeply personal feelings sparked by what we see on TV, across our phones, and echoing through the airwaves. Historically, Black radio has always served as a messenger for the community. But today, delivering that message can put stations and staff in an uncomfortable—and often perceived risky—position.

I’d love to be able to say, “Stand your ground, and the truth will set you free.” But in today’s landscape, the truth has many versions. And many “fathers.” One line from a sitcom sticks with me more: “It’s not a lie if you believe it.”

Jokes aside, navigating the current political climate feels more and more like a minefield. The trigger letters: DEI, CRT, or phrases like “Stay Woke.” Choosing what stories to highlight. How much opinion to include, and what risks to take, can weigh heavily on a responsible broadcaster.

All I’ve ever had to guide me is my gut. And that gut has been shaped by how I was raised and the environments I’ve worked in. While everyone’s talking about the Constitution and what it means to uphold it, I think of my own, much smaller but no less serious promise: to be a responsible broadcaster.

No, I didn’t swear with my hand on a Bible, but I made a personal commitment to the community and the public airwaves.

What does that mean in practice? For me, it boils down to one mantra: Do the right thing. That phrase might sound simple, but it’s a guiding light. Being a responsible broadcaster means showing up for your audience, being truthful, being accountable, and understanding the weight of your voice.

And yes—everything is political. Politics isn’t limited to city hall, the state house, or Capitol Hill. It’s alive in corporate offices, in studio hallways, and definitely inside multi-format radio buildings.

I’ve raised my eyebrows more times than I can count while passing by the monitors of the talk station during my time in Alabama. But I’ve come to believe that discomfort can be productive. It forces you to think critically.

It’s not about who’s right or wrong—that usually shakes out over time. What matters is that you and your team are responsible broadcasters. I’ve always believed in managing up and in my commitment to “do the right thing,” even if that meant asking for forgiveness instead of permission.

So, here’s my bottom line: If you ever find yourself when sharing news and commentary on this political climate in a tough spot—on the air, on social media, or behind the scenes—lean into what your community needs. Be responsible. Be accountable. And always, always do the right thing.

As always, I’d love to hear your thoughts.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox. 

Why Amplifi Media CEO Steven Goldstein Believes Local Podcasting Remains Underused

0

Amplifi Media CEO Steven Goldstein knows that video podcasting — especially local podcasting — is a key to revenue and relevance in today’s day and age.

Goldstein — like others in the media research space — has championed content creators utilizing a digital video strategy to accompany their audio projects.

Recent data shows that while 16% of podcast listeners are strictly audio-only consumers, 7% are video-only users. And that isn’t for just Gen Z podcast consumers. That’s for every demographic overall.

The Amplifi Media CEO said that makes it abundantly clear that digital video is now a necessity instead of a luxury.

“They also need to put whatever that content is on YouTube because that is where people are going to get content today,” Goldstein said. “If it was Apple Podcasting, and then Spotify for podcasts over the past several years, that’s all been displaced and YouTube is far and away the number one source.”

But are local podcasting and local video strategies prevalent enough? The Amplifi Media CEO said, succinctly, no.

“I think it is underused,” said Goldstein. “I think there are examples of it going really nicely for companies that have made the effort or individual podcasters that have made the effort, but I think that local media companies have been so stretched over the past couple of years, even though they might have the desire, podcasts have fallen by the wayside.

“However, if you’re going to build audience, you need to do it in an on-demand fashion. So that means two things. Let’s say you have a successful morning show. If you do not have an on-demand strategy where you’re curating and harvesting additional listening opportunities, you’re missing an opportunity. The TV networks know this. They have put their content on YouTube … There is this shift to on-demand that local content producers need to develop.”

When asked if local podcasting is better produced by local companies, rather than by large radio or audio conglomerates, Goldstein said it was a complicated issue.

“One would hope that it is more organic and more local, but there are certainly examples of national companies moving into this space,” Goldstein said. “That should make all local content creators feel encroached upon. Graham Holdings, the old Washington Post company, has built a company called CityCast that’s in about 13 markets.

“It’s creating podcasts and newsletters. Locked On Sports has 210 podcasts, and they’re all local for every major team and every major market. And they are competitive with sports talk radio. So if you don’t fill the void, someone will do it for you,” continued Goldstein. “But it seems to me that this is now more cost-effective to produce content. And most of these companies have megaphones with which to promote the content, and that’s a key factor.”

The overarching standpoint from Steven Goldstein is that local podcasts are niche. And the podcast genre as a whole does well with niche audiences.

“Audiences appreciate local content,” Goldstein added. “And that can be from Instagram, TikTok, or they may be national. But a lot of the content that’s consumed on those feeds is local.”

Steven Goldstein is set to lead a webinar featuring the rise of video podcasts in relation to local media on Thursday. Joining Goldstein on the webinar are Borrell Associates founder/CEO Gordon Borrell and YouTube Podcasts Partner Manager Stephanie Chan. To register for the Amplifi Media webinar, click here.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

105.5 The Wave Is Coming To Maine’s Midcoast

0

Binnie Media is flipping Country 105.5 The Wolf Midcoast Maine to Soft AC 105.5 The Wave effective June 30.

Heath Cole, EVP of Programming & Operations for Binnie Media, said, “105.5 The Wave takes pride in introducing a Soft Rock format to the airwaves of Midcoast Maine, addressing a sentiment that resonates with many. We are delighted to offer a station that is tailor-made for the residents and businesses of the Midcoast. Catering to the discerning listeners in these remarkable towns.”

Core artists will include Stevie Wonder, The Carpenters, Lionel Richie, The Bee Gees, and Linda Ronstadt.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.

Mark Randall Named Promotion Director At Audacy Sacramento

0

Mark Randall is joining Audacy Sacramento as Promotion Director. It is a return to the company for Randall, who previously served as Audacy Denver Regional Promotions Director.

Randall left the company in 2021 for a position outside the industry. In his previous position, he directed promotions for Denver, Las Vegas and Phoenix.

Randall, a US Navy vet, said, “I am excited and grateful to have the opportunity to re-join the Audacy team and this legendary group of stations. Aaron is building an amazing culture in Sacramento, and I’m stoked to be a part of it. The charismatic people within this industry have always been the reason. Let’s go!”

Aaron Miller, Sacramento SVP/Market Manager, added, “Mark’s track record of crafting iconic promotions and working alongside some of radio’s biggest personalities makes him a legend in our business. He has the ability to create moments that resonate far beyond the airwaves, and we look forward to having him bring that magic to our brands and our audience.”

Other career stops included San Bernardino, Tucson and Phoenix.

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information delivered straight to your inbox.