ESPN Reportedly Planning To Launch ‘Fan House’ Interactive Hub For Fans, Advertisers
"Having a solution like ESPN Fan House helps brands reach fans in those moments and provides an opportunity for deeper engagement, impact and measurement."
BIA Advisory Services Names Michael Guerity as VP of Market Intelligence/Strategic Communications
"His leadership will also help BIA strengthen how we develop and deliver forecasting intelligence while leveraging AI and emerging technologies to expand the value of the insights we provide."
DAZN Reportedly Restructuring For Potential Outside Investment, Initial Public Offering
"DAZN has been expanding aggressively — merging with ViewLift, a leading provider of streaming and digital solutions deeply embedded in U.S. sports, signaling clear ambitions to break into American local sports markets."
Rumble Completes Acquisition of Northern Data, Adding AI Division to Parent Company
RUM Group has previously operated the Rumble digital video platform. Now it's expanding those operations while focusing on its core.
What We Know: RUM...
New Data: 61% Of Podcast Consumers Discover Their Favorite Shows Through YouTube, Social Media
"What this research makes clear is that discovery is happening where people already spend their time. YouTube, social feeds, search, and personal recommendations have become the front door to podcasting."
Yahoo Media Group Launches New Media and Advertising Content Hub
"We really wanted to create a single destination for investors and professionals who wanted to understand media advertising in more depth and how it is reshaping the markets."
Vox Media Sells SB Nation, The Verge, Others to Penske Media
After previously selling its podcast portfolio and other assets, Vox Media made the sale of its remaining brands official today. They're going to Penske...
Jay Prasad Named CEO Of OWL AI With Goal To Scale Platform For Sports, Live Media
"Every live sporting event generates enormous value that today goes uncaptured — in officiating, production, branding, live experiences, and the fan experience. OWL is building the live intelligence layer that captures it."
iHeartMedia Expanding Radio Advertising Capabilities With Launch Of AudioGraph
"Marketers can now use audio as an addressable and measurable performance channel at a national scale; with the same accountability they expect from every other part of their media plan."
Top 15 Podcast Advertisers Surpass $60 Million in May, Magellan AI Data Shows
Magellan AI has released the list of top podcast advertisers for May. In total, the spending is down slightly.
What We Know: Between the...
