The session analyzes four real trailers — High Scrollers, Better Than Yesterday, Superfan Diaries, and Binge or Cringe — spotlighting key differences in storytelling, structure, and emotional impact.
"Together, the two companies would have formed a major audio powerhouse. However, sources tell the New York Times that both sides couldn't find common ground but talks could resurface."
"Marketers are recognizing the value of platforms where consumers are spending more of their viewing time, particularly environments that can deliver both scale and measurable business outcomes."
"What ends up happening is when advertisers are deciding whose budget this is to come out of, there's oftentimes a tug of war, or it gets orphaned, because nobody knows."
"The goal here is context at a glance. If it looks real but was made with AI, viewers will know immediately. This is purely about giving viewers the right information at the right time."
"I look forward to working with RAB's members and team to help provide meaningful resources, education and support that help broadcasters navigate continued change and growth."