Columns

“If the audience rises, the advertising increases, and your brand gains significant value, which leads to a major deal with the industry's largest sports media company, why would you even think a key contributor wouldn't be paid let alone not expect a fortune to appear?”

Heroes come in all forms, makes, models, and in this case, pitching velocities. Tim Wakefield was a knuckleballing Steel City phenom-turned-bust who came to...

Some advertisers don't make decisions on a whim. They follow a structured process, becoming aware of their needs, exploring options, and ultimately deciding on buying radio.

I believe that every radio station has its own personality and feeling. I think that every programmer needs to find that station’s sound. As a PD,...

I wonder if you've thought about how much more you gain vs. what you lose by having your brand story told.

The first edition of the show hosted by Kristen Welker was highly criticized by observers for her interview of current GOP presidential candidate frontrunner Donald Trump.

As far as syndicated radio shows, we have a small team. Everybody on our team plays a key role and works well together.

The point is you don’t need to be directly affected to have a vested interest. And it’s our job in news/talk radio to provide ideas, voices, and perspectives to make sure people understand that.

Why would you partner with a network that didn't air your product for your most important games?

“When the numbers drop, evaluations start.”