What Do You Do?
What do you do?
Seems like a fairly easy question to answer, doesn’t it? If you sell cars, when someone asks you what you do,...
A Star Was Born In The Broadcast Booth on Sunday
Tony Romo, often criticized and questioned for poor decision making on the field, proved to everyone Sunday, he knows plenty about football. For all...
Thick Skin Is Required In a Performance Based Business
What I have to say isn't going to sit well with a few folks in our business. And that's OK. Because sometimes tough words...
BSM Celebrates Its Two Year Anniversary
The past month has been chaotic, with two and a half weeks of travel causing me to feel out of sync. I've attended the...
Creating Ideas That Sell
Let’s talk about ideas. Ideas sell. The only thing better than a good idea is a great idea. And the best thing about a...
Sales and Programming: One Side, One Team
Put this one in the “wish somebody would have told me sooner” category. Had I known sooner that the smartest thing an on-air host...
If The Audience Is Hungry, Don’t Make Them Wait To Eat
One of the biggest challenges sports radio shows face on a daily basis is maximizing air time and diving into valuable content. When you're...
Selling Passion in Sports Radio
I am one of the lucky ones. At a young age, I would take my Fisher-Price recorder and tape St. Louis Cardinals baseball games,...
Why Blackballing a Local Team Is a Bad Bet
Rarely do sports radio brands take drastic measures to blackball sports teams from being covered and discussed in local markets. Even when a particular...
The Fine Line Between Treasure and Trash
Inspiration can be hard to find at times. Especially if you're an on-air talent and working with less than spectacular material during a slower...
