If You Can’t Sell the Rock Radio Brand, Don’t Sell the Rock Radio Brand
Data will remain important for sales. But with more platforms, options, and endless data that isn’t always compatible, the era of purely quantitative selling is fading.
Why Self-Investment Should Never Wait for Anyone Working in Radio
"Self-investment gives you that control back, and that control shouldn’t stop once you have a job."
Podcasters Shouldn’t Be Angry That Amy Poehler Won The Golden Globes Best Podcast Award
If podcasters view themselves as media disruptors, isn't it ironic they're upset that someone disrupting the space has been successful?
670 The Score’s Move to FM Was Long Overdue but an Example for Others To Follow
"FM is not about changing content—it is about giving sports content the audience it deserves and can't find anywhere else."
Why Monday Night Football Remains the Crown Jewel of NFL Broadcasting
"The entire MNF team was spectacular and whet viewers’ appetites for the Texans at Patriots divisional matchup this Sunday at 3:00 p.m. EST on ESPN/ABC and for next season’s Super Bowl telecast."
What Jerry Cesak Taught Us About Going Big in Radio
If you want people to think about your station or your show, you need to do big things that people will talk about.
Can News/Talk Radio Still Catch the Video Podcasting Boat Before It’s Too Late?
Big dollars and big deals are being inked in the video podcasting space. And yet, news/talk radio brands still largely don't have video strategies.
Tony Romo Doesn’t Deserve A Demotion At CBS Sports
"If CBS Sports truly feels a change is needed, they will make it. However, ratings and revenues are not declining."
Radio’s Most Obvious Missed Opportunity: A Culture-Forward Classic Hits Format
Year one proves it works. Year three proves it scales. By year five, everyone claims they saw it coming.
How a Fatal ICE Shooting Became a National Media and Political Firestorm
That rush to judgment -- seen wall-to-wall on TV -- didn’t calm tensions. It utterly inflamed them.
