Relationships, says Danny, are the key to radio success, and his previous work relationship with Loftus was “100 percent responsible” for getting a shot with 7 Mountains Media, where he’s been for almost a year.
“People were listening then because they wanted to be there – they weren’t just saying, ‘Oh, I don’t have Spotify in my car, so I’ll listen to this by default."
Who are the new core artists in Alternative? We keep reaching back to the ‘90s and including these artists not just as power gold, but also now as currents.
“How people approach and find content and listen to things is changing,” she says. “I talked to various parts of the company about why it’s very important for stations to talk about and promote our app and how listeners can use it.”
"If we truly insist on comparing ad-supported platforms, we have to consider that the market has exponentially expanded with the global reach of radio stations thanks to the Internet."