The industry is able to get an early read on whether fans are excited and if an artist, song, or movement is gaining traction and resonating, which can then be incorporated into the artist’s upcoming announcements.
"Each year, Daybreak Entertainment assembles a fresh collection of holiday tracks that stations can use for seasonal airplay, bumper music, or music beds"
"After MidNite with Granger Smith Presents: A Smith Family Christmas Special, features conversations with Country music stars, including Miranda Lambert, Cole Swindell, Zach Top, Ella Langley, and others"