Biden’s Mar. 7 address is the first time a president in the fourth year of his first term has seen State of the Union viewership increase compared to the year prior.
The undeniable fact is personal endorsements work and they’re a great profit tool. Major market stations charge advertisers between 30 and 40+ percent premium rates for endorsements.
For South Carolina from 7-9 p.m. on Saturday, Feb. 24, the three major cable news outlets — Fox News, MSNBC, and CNN — combined to deliver 4.32 million viewers...
All news outlets spiked upon live breaking news coverage with Fox News — already the weekday afternoon leader in cable news — leading in total viewers.