Sports

"We don't view ourselves as a radio station that is on from 6a-7p. We are always on because you can interact and reach out via our social media platforms, 24-25 hours, eight days a week."

"We measure a lot of our posts by impressions. That's something that partners really care about. We're able to go to partners and tell them that last month we did 200 million monthly impressions across social and internally that's what we use as a barometer for success."

"Set an expectation and make sure you can keep up with it. Don't do seven posts on Monday and not come back until Thursday."

98.1 The Sports Animal capitalized on local interest by attaining a 7.4 share, second place finish in the fall book in weekday prime (M-F 6a-7p).

"Altitude Sports Radio attained a 6.2 share in weekday prime to finish in a second place tie for the quarter."

"SportsRadio 610 finished with a 2.9 share for the full week (M-SU 6a-12a), placing it in a 16th-place tie."

For the full week (M-SU 6a-12a), 1080 The Fan amassed a 3.6 share, finishing eighth in the market.

"We have to realize that with every platform we're doing, it's not just AM 570 radio listeners. It's Dodger fans, it's Clipper fans."

For the full week (M-SU 6a-12a), 97.1 The Fan earned a 17.5 share among Men 25-54 to rank first in the market.

"For the full week (M-SU 6a-12a), 101 ESPN finished third among Men 25-54 with a 9.0 share."