Tag: 104.5 ESPN

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

LSU Athletics Announce Multi-Year Extension With Guaranty Media

"Extending this partnership with Guaranty Media means our fans will continue to have consistent, reliable access to LSU Athletics in Baton Rouge and across the state."

Barrett Media’s Top 20 Mid Market Sports Radio Stations of 2025

"A total of 54 brands were eligible for voting consideration in the Mid Market Sports Radio Stations category."

Barrett Media’s Top 20 Mid Market Sports Radio Program Directors of 2025

"A total of 48 PDs were eligible for voting consideration in the Mid Market Sports Radio Program Directors category."

Barrett Media’s Top 20 Mid Market Sports Radio Afternoon Shows of 2025

"A total of 54 shows were eligible for voting consideration in the Mid Market Sports Radio Afternoon Shows category."

Barrett Media’s Top 20 Mid Market Sports Radio Morning Shows of 2025

"A total of 50 shows were eligible for voting consideration in the Mid Market Morning Shows category."

Barrett Sports Media Top 20 of 2024 – Mid Market Sports Radio Stations

"A total of 51 sports stations were eligible for voting consideration in the Mid Market Sports Radio Stations category."

Barrett Sports Media Top 20 of 2024 – Mid Market Program Directors

"A total of 47 program directors were eligible for voting consideration in the Mid Market Program Directors category."

Barrett Sports Media Top 20 of 2024 – Mid Market Afternoon Shows

"A total of 54 shows were eligible for voting consideration in the Mid Market Afternoon Shows category."

Barrett Sports Media Top 20 of 2024 – Mid Market Morning Shows

"A total of 46 shows were eligible for voting consideration in the Mid Market Morning Shows category."

Matt Moscona is Building a Winner at 104.5 ESPN Baton Rouge

“When people tell me that they love working at Guaranty; that they feel the culture around the station is the best it’s ever been, that’s how I measure success in the program director role.”

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Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."