"The experiment of a paid subscription didn't work. Do I think we're going there at some point in the future? Maybe five years, maybe 10 years? I agree with that, but we were early."
Rohr steps into the role previously held by Kaleb Henry. He departed the Lincoln news/talk station earlier this month after five years to focus on other content opportunities.
"To see what it's grown into now, it's outstanding. There's a need for the industry for it to have become this. I credit the entire BSM team and Jason [Barrett] for growing it to what it is now. The results every year get bigger and bigger."