"In the same way, you're going to go to ESPN or you're going to go to Paramount Plus. If you're looking for sports, you're going to go to Netflix first and foremost when you turn on the tube."
Utilizing its deep roster of hosts and various distribution platforms, the outlet will provide live coverage of the three-day event emanating from Detroit, Mich. that is expected to help shape the future of the Bears organization and NFL football in Chicago.
"The fact that I've done it for so long would make you think, 'oh, he's got it down, he has the system, he found the secret sauce.' No, it feels the same way every year."