"Vacant airtime doesn't build loyalty. Rotating placeholders don't help create identity. And waiting months to make a decision in one of the most competitive content environments imaginable represents something other being the 'worldwide leader.'"
Max Media of Coastal Virginia makes two big programming moves. Barry McKay and Jerry Hoyt each earn well-deserved promotions.
What We Know: McKay moves from...
"This format delivers feel-good music that listeners know and love, and we’re excited to introduce a station that reflects the relaxed coastal lifestyle of our community."
"WTOP is such a huge station in its own right, just like KRLD. Another legacy station that's been here 100 years and has such strong roots in the community."