Tag: 97.3 KIRO

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The Industry According to Gary Jay, Land Shark Promotion Studio

"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Barrett Media’s Top 20 Major Market News/Talk Radio Afternoon Shows of 2025

"A total of 36 shows appeared on ballots submitted for voting consideration in the Major Market News/Talk Radio Afternoon Shows category."

John Curley: Shari Elliker Exit From KIRO Simply About Finances

"That happens when sales are down or people aren't spending as much and the economy's sort of in the shaky spot."

KIRO Shuffles Lineup as Afternoon Co-Host Shari Elliker Exits

As Elliker exits, nighttime host Jake Skorheim will move to afternoons to pair with John Curley.

Barrett News Media’s Top 20 Major Market N/T Radio Stations of 2022

Welcome to day 6 of our 7 day BNM Top 20 of 2022 series presented by Steve Stone Voiceovers. If this is your first...

Seattle Seahawks and Bonneville Extend Radio Deal

Bonneville Seattle and the Seattle Seahawks have announced a multi-year contract extension which keeps 710 ESPN Seattle and KIRO Radio 97.3 FM in place...

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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."