Tag: 97.3 The Fan

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

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"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

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"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

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"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

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"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

Barrett Media’s Top 20 Major Market Sports Radio Program Directors of 2025

2025 Jason Barrett Jason Barrett -
"A total of 32 PDs were eligible for voting consideration in the Major Market Sports Radio Program Directors category."

Barrett Media’s Top 20 Major Market Sports Radio Morning Shows of 2025

2025 Jason Barrett Jason Barrett -
"A total of 30 shows were eligible for voting consideration in the Major Market Morning Shows category."

97.3 The Fan Signs Multi-Year Agreement for UC San Diego Basketball

Sports BSM Staff BSM Staff -
"We are proud to establish this landmark partnership with UC San Diego, marking the first time 97.3 The Fan will serve as the exclusive broadcast home for Tritons basketball."

5.2 Magnitude Earthquake Doesn’t Rock 97.3 The Fan Host Braden Surprenant During Live Show

Radio BSM Staff BSM Staff -
Wow. This building is swaying. I’ve never gotten an earthquake alert on my phone before. 5.2? Geeze!”

Barrett Sports Media Top 20 of 2024 – Major Market Sports Radio Stations

2024 Jason Barrett Jason Barrett -
"A total of 33 sports stations were eligible for voting consideration in the Major Market Sports Radio Stations category."

Barrett Sports Media Top 20 of 2024 – Major Market Program Directors

2024 Jason Barrett Jason Barrett -
"A total of 29 program directors were eligible for voting consideration in the Major Market Program Directors category."

Barrett Sports Media Top 20 of 2024 – Major Market Afternoon Shows

2024 Jason Barrett Jason Barrett -
"A total of 33 shows were eligible for voting consideration in the Major Market Afternoon Shows category."

Tony Gwynn Jr. Getting Comfortable Behind the Mic at 97.3 The Fan in San Diego

Features Peter Schwartz Peter Schwartz -
When you think of the name Tony Gwynn in San Diego, the legacy of the late Padres great always comes to mind. For sports fans...

97.3 The Fan Comes Up Big in San Diego Winter Ratings Book, Led by Ben and Woods

Radio BSM Staff BSM Staff -
"Ben Higgins and Steven Woods delivered the strongest performance at the station for the quarter with a 12.1 share."

97.3 The Fan in San Diego To Hold 3 A.M. Padres Watch Party; Launch New Padres Roundtable

Radio BSM Staff BSM Staff -
"Maybe the first ever San Diego radio promotion that starts at 3 in the morning. I have been here my whole life, I don't remember another one.
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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

Features 0
"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."